
Burger King Faces Lawsuit Over Size of Whopper in Ad Photos
Burger King has been told it must face a lawsuit over claims that the company's advertising photos make the Whopper look bigger than what they were served up in reality.
Burger King has been told it must face a lawsuit over claims that the company's advertising photos make the Whopper look bigger than what they were served up in reality.
A group of customers has filed a lawsuit against the fast-food chain Burger King alleging that the company's advertising photos make the food look bigger than what they were served up in reality.
There are plenty of tutorials and examples on the Web for capturing amazing photographs of the moon. Photojournalist Van Applegate recently experienced a humorous personal fail that shows how not to do it.
This past Monday, someone posted a photo to imageboard 4chan showing a Burger King employee stomping on two tubs of lettuce. The caption read "This is the lettuce you eat at Burger King." Other tech-savvy vigilante users immediately pounced on the case in hopes of identifying the poster. Unfortunately for the lettuce defiler, the photograph was taken with geotagging enabled, allowing the EXIF data to be used to zero in on the precise restaurant where the image was created: 1475 Worton Boulevard, Mayfield Heights, OH.
Burger King recently partnered up with marketing agency Ogilvy for a unique "Have It Your Way" campaign. In order to convey how personalized the orders are, they used a hidden camera and printer to slap a candid photograph of the customer's face right on the burger wrapper. A separate hidden camera was used to document the reactions of the customers after seeing themselves on their food.