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Friends Brought Together by an Automotive Campaign

If there was a theme in automotive advertising photography for 2020, it would be minimalism. This not only applies to aesthetics, but also (and more importantly) to production.

Yes, the M1 MacBook Pro Really is THAT Good

Right before Christmas, PetaPixel published its review of the M1 Macbook Pro, heaping praise upon the new computer, saying it was "much further ahead than anybody expected." That review isn't alone: in this 17.5-minute video, Linus Tech Tips finds even better performance.

Understanding Apple ProRAW

My name is Ben Sandofsky, and I'm the co-founder and developer of Lux Optics. We make Halide, the most popular RAW camera for iPhone, so when Apple revealed their new ProRAW image format, we were beyond excited.

Apple Silicon M1 MacBook Pro Review: This Changes Everything

On January 15th, 2008, Steve Jobs pulled a MacBook Air out of a manila envelope and changed laptop computers forever. Blink and you might have missed it: the instant when an entire industry shifted to accommodate a new breed of device that made more sense to more people. And last month, Apple had the audacity to do it again.

Apple ProRAW Review: The Best Way to Shoot RAW on an iPhone

Earlier today, Apple officially released Apple ProRAW via iOS 14.3. This new hybrid image format claims to give you the best of both worlds: AI-powered computational photography on the one hand, and the flexibility of a 12-bit RAW file on the other. But does it deliver the goods? In a word: yes.

Android Smartphones Can Now Use Profoto Pro Flashes

Profoto continues to push its support for smartphones with the launch of AirX Smart-TTL support in the Profoto Camera Android app. Available now in beta, the app allows you to use select Profoto lights in combination with your Android smartphone.

Apple Silicon is a True Game-Changer for Photographers

Late last week, Apple unveiled its most consequential product in at least a decade. 10 years, 9 months, 2 weeks, and 2 days after Steve Jobs took the stage to unveil the first iPad, Tim Cook announced the release of three new Macs powered by Apple's own M1 system on a chip (SOC)... changing the industry forever.

Apple Updates 27-inch iMac with New CPUs, Double the RAM, and More

Earlier this week, Apple dropped a substantial update for the 27-inch iMac: its workhorse all-in-one favored by many photographers. The updated specs go beyond just adding the latest processors—Apple also updated the GPUs, doubled the maximum RAM, made some updates to the display, and installed a better webcam to boot.