When Apple unveiled its new low-cost MacBook Neo laptop in early March, it did so with the flashy launch video seen above. While some of it is CGI, much of it has very practical roots, as Apple revealed today in a new behind-the-scenes video.
The limited edition Canon PowerShot G7X Mark III 30th Anniversary Edition camera has begun arriving in select markets, including the United Kingdom, where it's in stock right now, and Australia, where photographers have already begun scalping the special camera on eBay. Photographers in the United States can get their hands on the camera beginning on April 28 (in most cases), and here's how.
The 570-megapixel Dark Energy Camera turned its 4-meter telescope toward Messier 104, better known as the Sombrero Galaxy, and captured an exceptional side-on view of the galaxy, sometimes called "the Universe's dusty brimmed hat."
Panasonic's most exciting news this week was definitely the new Lumix S 40mm f/2 lens, but there's also some news surrounding arguably the perfect camera to use with the new Lumix S 40mm f/2 prime, the Lumix S9. There's yet another new color for the Lumix S9, and slightly to my chagrin, it's the best one yet, at least in my view.
Leica is celebrating the 20th anniversary of its flagship store in Ginza, Tokyo, Japan, in style. Leica Camera Japan Co., Ltd. is releasing just 100 units of a special edition Leica M-A Hammertone analog rangefinder camera on April 25, available exclusively at its luxurious Ginza location.
When Leica ushered in the era of 35mm photography over a century ago, it did not immediately offer a coupled rangefinder (that came in 1932). Precise focusing was difficult with early Leica cameras, so other companies filled the void and offered useful accessories to early photographers. A particularly cool, stylish example is the Kühn Flexameter designed for Leica cameras.
A new exhibit celebrates the golden beauty of the classic orotone photo print, giving the eye-catching but short-lived photographic printing process more time in the spotlight.
Viltrox has announced a "new" 35mm prime lens, the AF 35mm f/1.2 LAB N FE. Viltrox describes the lens as a refinement of its original AF 35mm f/1.2 LAB released last year.
Less than two weeks after teasing a new drone series, Lito, DJI has officially unveiled the Lito X1 and 1 drones, new entry-level aerial camera drones designed to be accessible and beginner-friendly as soon as they're powered on. Unfortunately, they aren't launching in the U.S. yet.
World Press Photo announced the winners of its annual competition earlier this month, highlighting powerful and poignant photojournalism from around the world. Today, World Press Photo unveiled its Photo of the Year for 2026.
NASA celebrated its revolutionary Nancy Grace Roman Space Telescope (NGRST) yesterday, showing the completed observatory off to the world and announcing that the mission was not only ahead of schedule but, in a rarity for cutting-edge scientific projects, under budget.
Framework arrived on the scene with its debut Laptop 13 back in early 2021, touting its modularity, customizability, and extreme repairability. The company arrived with big dreams of totally disrupting the "incredibly broken" computing market. While this dream remains in progress, Framework has left its mark, and its brand-new, redesigned Framework Laptop 13 Pro carries the torch forward in interesting ways, doubling down on the goals of its predecessor.
Alongside importing and selling many foreign products, Japanese company Saeda also makes some things itself, including under its internal "BECKS" and "Be" brands. Through the former, Saeda has just announced a new digital camera, the Becks B-Quest BQ1, and it is an interesting mixed bag of style and specs.
Fujifilm has announced that it will offset 100 percent of its group companies' electricity usage in the United States and Canada using renewable energy certificates (RECs) from a new Texas-based solar energy project.
The reborn WideluxX camera is inching closer to market, as SilverBridges has now revealed that the first WideluxX production run is in the works and that fully working prototypes are in the hands of photographers right now.
Alongside teasing the Insta360 Luna Pro and Luna Ultra at NAB 2026, an upcoming competitor to DJI's popular Osmo Pocket series cameras, Insta360 also previewed a new wireless microphone, the Insta360 Mic Pro.
Late last month, Thypoch teased the new AF 24-50mm f/2.8 lens, not only the company's first zoom lens and first lens with autofocus, but also the first full-frame zoom lens for mirrorless cameras manufactured by a Chinese company. Thypoch brought its new AF 24-50mm f/2.8 to NAB 2026 in Las Vegas, and PetaPixel got some welcome hands-on time with it.
Canon's latest patent applications in Japan outline three very interesting, exciting lenses. The patents describe 130mm f/1.8, 300mm f/2.8, and 500mm f/5.6 prime lenses. The usual disclaimer applies: just because a company files patent applications for products does not mean it will ever actually make them. That said, if Canon did make them, the EOS R system would be decidedly stronger.
DxO is rolling out Nik Collection 9, the latest version of its suite of eight photo editing plugins, with the biggest changes coming in AI-driven selection tools. In addition, there are three new creative filters, a color grading tool, and blending mode support across its filter library.
NASA's historic Artemis II mission delivered many absolutely spectacular photos and inspired a new generation of people to love space exploration. It also provided a fresh opportunity to explore the often confusing, disjointed landscape that is NASA's photo publishing system.
Gerald Undone, well known for his very detailed and technical reviews of cameras, is done reviewing cameras. "I don't want to do this anymore," the long-time creator and camera reviewer says in a new video titled, "I'm Retiring."
Insta360 is teasing an all-new camera series co-engineered with Leica. The Insta360 Luna Pro and Luna Ultra cameras, hidden behind partially-frosted glass at Insta360's large booth at NAB in Las Vegas, promise high-end single- and dual-lens imaging and familiar form and function.
To celebrate the NAB Show 2026, numerous memory card manufacturers are running special promotions right now, helping reduce the pain of memory cost inflation caused by AI companies and their insatiable demand for data. These deals, available on SD, CFexpress Type A, and CFexpress Type B cards, make capturing photos more affordable at a time when card prices are skyrocketing.
GoPro unveiled the oft-teased Mission 1, Mission 1 Pro, and Mission 1 Pro ILS cameras last week, although the company didn't announce pricing. That mystery has quickly been solved.
Leica Camera AG and Gpixel, a leading global provider of CMOS image sensors, have announced a new strategic partnership. The two companies are working together to co-develop a new high-performance image sensor for next-generation Leica cameras.
Alongside a trio of new IronStar 1.5x anamorphic lenses for full-frame cameras, Sirui also unveiled three new Vision Prime 1 Series full-frame lenses at NAB 2026. The company unveiled new 15mm, 75mm, and 150mm Vision Prime 1 (VP-1) lenses, each promising "exceptional bokeh, outstanding low-light performance, and superior optical quality."
Last July, Sirui announced IronStar, a new series of 1.5x anamorphic lenses for full-frame. The 35mm, 45mm, and 60mm primes all shared a fast T1.9 aperture and sub-$1,000 price tag. Sirui has today expanded this series to include 75mm, 100mm, and 135mm primes.
NASA's Artemis II mission ushered in a new era of space exploration and inspired billions at a time when hope is so sorely needed. The successful mission, more than 50 years after people last orbited the Moon, honored Apollo's rich legacy while charting an all-new path for the future. The four astronauts aboard Artemis II's Orion spacecraft captured many exceptional photos on their journey, and these are our favorites.
Back in January, Insta360's CEO and founder, Jingkang "JK" Liu posted an eye-catching image on Chinese social media site, Weibo, that showed two new products. Liu was using an unknown camera to photograph another unknown product. A recent leak sheds new light on the camera Liu teased, and it looks very interesting. Micro Four Thirds is getting a fancy new camera.
There are plenty of essential pieces of a photography kit that aren't strictly photography items. Stoke's new Scout multitool falls into that category. Designed by Irish photographer and industrial designer Ben Millett, the Scout sports a minimalist yet highly practical design with broad utility.
Rode, stylized RØDE, announced many new products today at NAB 2026. Headlining the announcements is a cutting-edge new microphone technology. However, Rode also unveiled new next-generation hardware and software designed for audio professionals and content creators.
The Sony World Photography Awards announced the four overall winners of its 2026 competition, including the prestigious “Photographer of …
Although DJI just unveiled the Osmo Pocket 4 this morning, rumors of the next Osmo Pocket are already swirling.
Blackmagic Design unveiled DaVinci Resolve 21 this week and alongside the expected types of improvements, like more AI-powered video editing features, Blackmagic shocked the creative world by adding RAW photo editing and organization features to Resolve 21. I've been trying Resolve 21's new photo editing features since it arrived on Monday, and there's a lot to like. There's also quite a bit that isn't quite up to snuff, is just a bit too different for my tastes, or is outright confusing.
After teasing the Osmo Pocket 4's slow-motion video capabilities last week, DJI has fully unveiled its new pocket gimbal camera. Although the upgrades are relatively small, they may prove very useful for some creators.
Alongside the exciting new Cine-Servo 40-1200mm T5.0-10.8 video lens, Canon also unveiled the MS-510 Multi-Purpose Camera at NAB 2026. This highly specialized new camera is not built for typical consumer use, but it's still worth checking out thanks to its impressive technology.
Last July, Sony surprised the photography world by unveiling the RX1R III, arriving so many years after the RX1R II that many RX1R fans had all but given up hope of a new model ever coming. Sony even released two more A-mount DSLRs after the RX1R II, to put the wait into perspective. So what took so long? Sony told PetaPixel that it needed to develop the right technology to make a new RX1R camera worth it, and that tech took time.
Less than two months after unveiling the Voigtländer Nokton Vintage Line 75mm f/1.5 Aspherical lens for Leica M-Mount cameras, Cosina has revealed yet another 75mm VM lens, the ultra-compact Voigtländer APO-Skopar 75mm f/2.8.
When PetaPixel editor-in-chief Jaron Schneider saw Sony's cutting-edge XYN immersive display technology at CP+ 2026 in Yokohama, Japan, he described it as being like seeing through an Apple Vision Pro, but without any of the headgear. But XYN goes far beyond a single display device; XYN is an end-to-end spatial capture solution.
Adobe Premiere, which torpedoed the "Pro" in its name earlier this year, has a new "first-of-its-kind" color grading system, dubbed Color Mode.
Canon has unveiled the Cine-Servo 40-1200mm T5.0-10.8 lens, a new version of the company's extremely popular Cine-Servo 50-1000mm T5.0-8.9 lens.
"One of the best things about medium-format photography is the variety of frame sizes available," says a new Kickstarter campaign for the VZ-6617 variable frame medium-format film camera. The camera aims to take full advantage of this aspect of medium format, enabling photographers to swap between different framing and aspect ratios at any time, even within the same roll of film.
When Shenzen Sonida Digital Technology Co. Ltd. joined the Micro Four Thirds system in February, it was easy to wonder about the quality of Sonida's future products. However, the company has publicly expressed a strong desire to make high-quality new imaging products.
Sony's full-frame Alpha cameras rightly get a lot of attention, especially among enthusiast and professional photographers and hybrid creators. However, the company tells PetaPixel it remains very committed to APS-C, and that demand for APS-C products has steadily increased over the years.
Thomas Riedel, the founder and owner of Riedel Communications and the Riedel Group, acquired the German motion picture technology company Arri, best known for its professional cinema cameras and lighting technology.
Leica Camera has announced that its brand new Leica Store in Chicago will open its doors on April 30. Alongside the retail presence, the new Leica location in Chicago will also feature a beautiful gallery, reflecting Leica's continued commitment to the art and culture of photography. To mark the occasion, Leica will also launch a very limited special edition M11-P that celebrates Chicago's rich artistic history.
The Sony a7 V has been the best-selling new digital camera at major Japanese photo retailer Map Camera every month since it released in December.
Identity theft is a major issue for people online. However, identity thieves don't only target individuals; they can also imitate full-blown businesses. An unknown actor is pretending to be Action Camera, a small camera retailer with locations in Nevada and California, and scamming people out of their hard-earned money.
Blackmagic Design announced DaVinci Resolve 21, a major update to the company's popular video editing platform. Despite being a video editor, one of DaVinci Resolve 21's biggest new features is a brand-new Photo page that enables colorists and photographers to use Resolve to edit still photos.
DZOFilm has unveiled Arcana, a new series of 1.5x hybrid anamorphic lenses designed for full-frame cameras. The company says its new lenses offer filmmakers the style and character of 2x anamorphic lenses without the larger size and weight.