3 Legged Thing’s New Quick Release Camera Straps Target Peak Design

A woman kneels in a dry field, looking down at her camera. She wears a white shirt and black pants. A windmill with a red roof stands in the background under a partly cloudy sky.

British camera accessory maker 3 Legged Thing has announced the Axis Strap System, a new approach to one of photography’s most fundamental tools.

First reported by Digital Camera World, 3 Legged Thing, best known for its tripods and support gear, is framing Axis as an ecosystem rather than a single product, offering multiple strap types that integrate a custom-engineered quick-release mechanism.

The Kickstarter-backed project aims to rethink the standard camera strap by focusing on adaptability, comfort, and security. The new project has already caught the attention of photographers, having reached its Kickstarter launch goals in under an hour.

Built Around Quick-Release Technology

At the core of the Axis system is QD (Quick Detach) technology, a connection system more commonly found in aerospace, military, and law enforcement equipment. 3 Legged Thing has incorporated QD sockets into its camera brackets since 2023 and is now extending the technology to straps.

The system allows for rapid attachment and detachment of the strap via a push-button swivel and socket design. The company claims this offers photographers both security for their gear and a more flexible way of carrying it, with options to adjust fit and orientation based on body type or shooting style.

A man with a shaved head and beard wearing a green t-shirt and beige pants stands by a railing, holding a camera on a strap. Modern buildings and a lamp post are visible in the background.

A person’s outstretched arm holds a camera dangling by a wrist strap against a blurred outdoor background with green foliage.

Range of Strap Options

The Axis line covers a broad spectrum of use cases, from lightweight wrist straps to wider, padded straps designed for heavier camera rigs. Variants include the Axis Pulse wrist strap, the Axis 24 and Axis 34 for smaller cameras, and the Axis 44 for maximum support. Sling-style straps and a twin sling option are also available for photographers who work with two cameras.

The company has also introduced accessories such as the Axis Anywhere, which allows cameras to be carried via attachment to backpacks or bags, and the Axis Gatekeeper, which converts straps between different configurations.

A range of seven black camera straps and harnesses, labeled as Axis 24, Axis 34, Axis 44, Axis Pulse, Axis Sling, Axis Double Sling, and Axis Anywhere, displayed on an orange background.

Like many of 3 Legged Thing’s other products, the new Axis straps will be manufactured in England, with both hardware and textile components produced domestically. 3 Legged Thing says this approach increases quality control, though it also raises production costs.

A person wearing a white fitted t-shirt and a heart-shaped pendant necklace, with a black strap with orange hardware across their chest. Part of a small tattoo is visible on their upper arm.

A person holds a digital camera with a red protective cage in one hand and a memory card in the other, preparing to insert or remove the card. The person is wearing a bracelet and a camera strap.

A person attaches a black and gray camera strap to a black Nikon camera while wearing a white t-shirt, blue jeans, and a white watch, outdoors in natural light.

A bald man wearing sunglasses, a grey graphic t-shirt, and jeans leans against a stone wall outdoors, holding a camera with a neck strap. Green trees and grass are visible in the background.

Pricing and Availability

The Axis Strap System is now live on Kickstarter, with different models and accessories available depending on pledge level. Wrist straps start at $52, and neck camera straps start at $67. Early backers will receive discounted pricing, while general availability and final retail pricing are expected to follow after the campaign concludes and manufacturing ramps up.


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Image credits: 3 Legged Thing

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