The Weeknd’s Upcoming Music Video Was Shot on the New iPhone 16 Pro
The Weeknd and Apple revealed that the pop star’s latest music video has been shot entirely on the just announced iPhone 16 Pro.
The video for Dancing in the Flames is from director Anton Tammi and director of photography Erik Henrikkson.
Apple says the new iPhone 16 Pro and iPhone 16 Pro Max are powered by the A18 Pro Chip and built for Apple Intelligence are “the most advanced iPhone models we’ve ever made.”
Tami and Henrikkson used the iPhone 16 Pro’s features to record in 4K 120 frames per second (fps) in Dolby Vision for smooth slow-motion video capture.
In a behind-the-scenes video, The Weeknd (real name Abel Makkonen Tesfaye) sings fast to a sped-up version of the song so the crew can render the video at 120 fps — a technique known as speed ramping.
“When we were told that the iPhone can now shoot in 4K, 120 fps we wanted to do a music video shot in slow-motion,” says Henrikkson.
“Shooting 4K 120 really helped us slow down reality; slow down the elements; slow down The Weeknd’s movements.”
The crew says they were “very impressed” with how the iPhone 16 performed, noting its ability to pick up the strong highlights and deep blacks.
“Using iPhone 16 Pro is starting to erase the line between what’s considered a ‘professional camera’ and what’s not. And I think this is really really going to help young filmmakers coming up,” says Henrikkson.
“We were shooting with very bright HDMI backlights hitting the rain and that was something I was worried about. ‘How will the iPhone pick these lights up, how will the contrast be managed, how will this look on the Weeknd’s face?’ And when I saw the results, I was blown away, to be honest.”
The crew shot the video in Apple ProRes Log which allows “more flexibility to explore color in post.”
“The new camera features on the iPhone 16 Pro make it a filmmaking powerhouse,” says Henrikkson.
“You stop thinking about it being an iPhone and you treat it like a normal camera.”
Dancing in the Flames will premiere on Friday, September 13. It is from The Weeknd’s forthcoming album Hurry Up Tomorrow.
Image credits: Courtesy of Apple.