Meta Launches AI Selfie Generator ‘Imagine Me’

Split image showing the same man in two different settings. On the left, he wears numerous gold chains over a casual shirt. On the right, he is dressed as a mechanic or race car driver with a blue sleeveless uniform and cap, standing in a garage.
Mark Zuckerberg created these images of himself with Meta AI’s new “Imagine Me’ Tool.

Meta has introduced its new AI-generator “Imagine Me” which allows users to create images based on their photos.

Meta AI, the company’s AI-powered assistant, is available across Facebook, Instagram, Messenger, WhatsApp, and the web.

A woman in a blue floral dress sits at a round outdoor table, holding a teacup and saucer. She is smiling at an ostrich standing beside her, also facing the table. The background is a lush, green forest. A digital bubble reads, "@Meta AI imagine me with an ostrich.

In a blog post published on Tuesday, Meta announced the roll-out of Meta AI image generator “Imagine Me” to all of its platforms.

The new “Imagine Me” feature, which is now available in beta in the U.S., allows users to create images based on their photos and a prompt like “Imagine me as an Astronaut” or “Imagine me as a 3D sticker.” The new “Imagine Me” tool utilizes Meta’s cutting-edge personalization model.

A woman sits regally on a throne, wearing a luxurious red and gold gown with a matching crown. The background features an ornate, dimly-lit room with classical decor. Text above her reads, "Meta AI imagine me as royalty.

U.S.-based Meta AI users simply need to type “Imagine Me” in the chat to access Meta’s AI Image generator feature. Users then need to add a prompt like “Imagine me as a royalty” or “Imagine me in a surrealist painting” to create images.

A smartphone screen displays a conversation in a messaging app. The left screen shows a chat where "Meta AI" responded to a prompt by generating an image of a turtle in the ocean. The right screen shows a larger view of the turtle image with an "Edit with AI" button.

“Have you ever dreamed of being a superhero, a rockstar, or a professional athlete? Now, you can see yourself in a whole new light with ‘Imagine me’ prompts in Meta AI — a feature we’re starting to roll out in beta in the U.S. to start,” Meta writes in the blog post.

“Imagine yourself creates images based on a photo of you and a prompt like ‘Imagine me surfing’ or ‘Imagine me on a beach vacation’ using our new state-of-the-art personalization model.”

On Threads, Meta CEO Mark Zuckerberg shared four images of himself created on the company’s Imagine Me tool and asked his followers to select the best AI-generated photo out of them.

The images showed Zuckerberg wearing comedically large gold chains, onstage looking like a member of a boy band, resembling a streetwear designer, and dressing like a “video game character” in a blue cap and vest.

A person wearing a black cap, patterned jacket, and gold chain necklace is standing in a clothing store. The store is filled with various shirts and jackets on racks and shelves, with a mix of colors including red, yellow, and black. The person is smiling at the camera.

A person stands on stage holding a microphone, smiling. They are wearing a colorful jacket with patches and a white shirt underneath. The background is dark, with lights creating a vibrant atmosphere.

Meta also announced a range of new editing tools that lets users add or remove objects as well as change, and edit the images created with Imagine Me.

“It’ll also be easier to create your ideal image with Meta AI thanks to new creative editing capabilities,” Meta writes.

“You can easily add or remove objects, change them and edit them — adjusting just what you want while keeping the rest of the image as it was. You could say ‘Imagine a cat snorkeling in a goldfish bowl’ and then decide you want it to be a corgi.

“So you’d simply write ‘Change the cat to a corgi’ to adjust the image. And next month, you’ll see the addition of an Edit with AI button that you can use to fine-tune your imagined images even further.”

According to TechCrunch, Meta did not reveal what data it used to create Imagine Yourself. But the company’s terms of use make it clear that public posts and images on its platforms are fair game — something which has not sat well with users, especially photographers.

Last month, scores of photographers signed an open letter rallying against Meta’s plan to use public photos on Instagram and Facebook to train its AI tools.

 


 
Image credits: All photos via Meta and Threads/Mark Zuckerberg.

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