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Read Hasselblad’s Moon Landing Press Release from 1969


This month, Hasselblad is celebrating the 50th anniversary of becoming “the first camera on the moon.” And in addition to sharing some beautiful photos taken of and with the iconic Hasselblad Data Camera (HDC) and Hasselblad Electric Camera (HEC) used on the moon, they also shared a bit of fascinating history: their original moon landing press release from 1969.

As the original press release explains, the official anniversary of Hasselblad (and man’s) first trip to the lunar surface will happen later this month, on July 20th. That was the day Armstrong and Aldrin landed in the Sea of Tranquility. Of course, the PR department at Hasselblad put it in slightly more epic terms in 1969:

The most dramatic and sensational voyage of discovery in the history of humanity so far has been successfully completed. On the day that carries the name of our constant satellite, Monday, July 20, 1969, the American lunar craft nicknamed the “Eagle” with astronauts Neil A. Armstrong and Edwin (Buzz) Aldrin Jr. aboard landed in the Sea of Tranquility on the Moon. Above them in a circular orbit, astronaut Michael Collins waited in the mothership “Columbia” for his peers’ return.

The next day, on July 21st, Armstrong walked on the moon, Hasselblad Data Camera with Zeiss Biogon 60mm f/5.6 lens and 70mm film magazine containing specially formulated thin-base Kodak film strapped to his chest.

Other iconic images from the trip down to the lunar surface were shot with the Hasselblad Electric Camera, which was equipped with a Zeiss Planar 80mm f/2.8 lens and is responsible for many of the images captured from inside the lunar module.

Another paragraph from the original release captures the excitement surrounding these images, how pleased NASA was with the results, and the fact that smoking was still something you could write about in an original press release back in the 1960s:

The pictures were so good that even we who had previously seen 9,000 Hasselblad images from space gasped for breath. […] We were even more satisfied when the following telegram came from the United States regarding the black and white images that we, when this is written, have not yet seen: “The black and white film from Hasselblad EL Reseau camera with 60 mm Biogon taken on lunar surface was developed and the results are absolutely perfect. NASA people call it 132 prize winning pictures”. Those of us at Hasselblad who smoke lit a victory cigarette, just as the Houston Technicians light their victory cigars after every successful splashdown.

Read the full 1969 release below, complete with black-and-white copies of imagery captured with both cameras:

And here are a few beautiful images captured with the HDC on the lunar surface:

Astronaut Edwin E Aldrin Jr, Lunar Module (LM) pilot descends from the LM, climbing down the ladder. Lunar horizon visible in background. Image taken at Tranquility Base during the Apollo 11 Mission. Original film magazine was labeled S. Film Type: Ektachrome EF SO168 color film on a 2.7-mil Estar polyester base taken with a 60mm lens. Sun angle is Medium. Tilt direction is Northeast (NE).

Astronaut Edwin E. Aldrin, Lunar Module (LM) pilot, stands beside the Solar-Wind Composition (SWC) Experiment, facing the camera. The LM is visible behind Adrin. Linear trails (lines) in the right foreground were formed by the cable of the surface television camera. The cable is visible on the lunar surface. Image taken at Tranquility Base during the Apollo 11 Mission. Original film magazine was labeled S. Film Type: Ektachrome EF SO168 color film on a 2.7-mil Estar polyester base taken with a 60mm lens. Sun angle is Medium. Tilt direction is Southeast (SE).

View of Moon limb with Earth on the horizon, Mare Smythii Region. Earth rise. This image was taken before separation of the LM and the Command Module during Apollo 11 Mission. Original film magazine was labeled V. Film Type: S0-368 Color taken with a 250mm lens. Approximate photo scale 1:1,300,000. Principal Point Latitude was 3 North by Longitude 85 East. Forward overlap is 90%. Sun angle is High. Approximate Tilt minimum is 65 degrees, maximum is 69. Tilt direction is West (W).

When the astronauts began their journey home, both cameras were left on the surface of the moon to conserve weight—the first two of 12 Hasselblad cameras that would make the lunar surface their final resting place.

Hasselblad says they have more plans to “commemorate this momentous occasion” leading up to the July 20th anniversary, so keep an eye out for more on the Hasselblad in Space website. And if you want to see more beautiful imagery from the Apollo missions, check out some our favorite film scans from the jaw-dropping Apollo Image Gallery.

Credits: Lunar photos ©NASA. Camera imagery ©Hasselblad. All imagery courtesy of Hasselblad.