Retailers are already having problems competing against Amazon‘s free two-day shipping for its Prime members, but now the retail juggernaut is planning to cut that standard shipping time in half. That’s right: Amazon is planning to offer free default one-day shipping as a Prime perk.
In Amazon’s earnings call yesterday, chief financial officer Brian Olsavsky revealed that Amazon is now spending heavily in order to make one-day shipping the norm (for subscribers).
“We’re currently working on evolving our Prime shipping program, which has historically been a two-day program, to a one-day shipping program,” Olsavsky said, according to CNET. “We’ll be building most of this capacity through the year, in 2019,” he added. “We expect to make steady progress quickly and through the year.”
As a major camera equipment retailer that competes against the likes of Adorama and B&H, Amazon may soon become an even more attractive option for photographers who regularly find themselves needing certain gear items or accessories on a tight schedule.
Prime membership now costs $119, having increased by $20 from $99 last year, but photographers subscribing to Amazon Prime have other valuable benefits in addition to fast shipping, including unlimited storage of JPEG and RAW photos.