This is How Canon Supports its Pros

As the camera wars are heating up over the new battleground that is mirrorless cameras, the heavyweights in the industry are taking turns tooting their own horns. Canon just released this 2.5-minute video on the benefits of Canon Professional Services (CPS).

“Canon Professional Services (CPS) provides exceptional support for full-time imaging professionals,” Canon writes. “CPS members receive exclusive 24/7 phone and e-mail support, expedited and discounted equipment maintenance and repairs, Equipment Evaluation Loans, on-site support at select events and shows, discounts on Canon Live Learning seminars and workshops, and more.”

You need to own a certain number of Canon’s professional camera products in order to qualify for each CPS membership tier. If you’re not familiar with the program and its benefits, here’s a chart that breaks it all down:

This latest video comes just days after Bloomberg reported that while professional photographers are being won over by Sony now, Sony’s support for photographers still lags behind Canon and Nikon.