Fuji Instax Dominates Holiday Sales on Amazon Yet Again

Instant photography is alive and well, and if you need proof, look no further than Amazon’s top selling items in Camera & Photo. For the second year in a row, Fujifilm’s Instax products dominated the category over the Holiday shopping season.

Last year, Amazon’s holiday recap revealed that a pack of Instax instant film was the top selling Camera & Photo product. This year, the picture is even more decisive. The seven top selling products in Camera & Photo are all instant film cameras and packs; of those, 6 are Fuji products, one is Polaroid.

The top three products are a 20-pack of Instax Mini film, a bundle of three of those so-called “Twin Packs,” and the Fujifilm Instax Mini 8 Instant camera… in blue.

You have to go all the way down to the number 8 seller before you even find a digital product, and even then you’re greeted by two GoPros at 8 and 9—the number 10 best seller is even more Instax film.

It’s getting harder and harder to justify the idea that film is “dead”… or even “dying.”

(via Photolari via Mirrorless Rumors)