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Ricoh Acquires Eyefi’s Cloud Service



Ricoh has announced that it’s acquiring Eyefi’s Cloud service, the photo hosting product that was launched in April 2014. Eyefi will continue to own and sell its Wi-Fi-enabled SD memory cards, now called the Mobi Pro, which it has long been known for.

“This unique blending of technology and expertise creates new opportunities to enhance value for our customers,” Ricoh wrote in an email to Eyefi Cloud users. “The Eyefi Cloud team will immediately join Ricoh and is excited about bringing even more innovation to our customers around the world.”

“We are dedicated to maintaining and increasing the quality, support and service that you have come to know from our team,” Ricoh continues. “One thing will remain the same, our passion for photography and protecting your valuable memories.”

Eyefi Cloud allows photographers to sync and back up photos via the cloud to PCs, Macs, tablets, and phones. You can then organize and find photos, edit them, and share them. If you’re an exiting user, you won’t see your service interrupted or affected by this sale.

“All Eyefi Mobi and Mobi Pro card users (existing and new) will receive 100 percent identical Eyefi Cloud support under Ricoh’s ownership,” Eyefi CEO Matt DiMaria tells PDN.

Financial terms of the deal were not disclosed.