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Instagram Disabled Woman’s Account For Posting This Cake Photo



Image recognition is widely used to flag and remove offensive content from social media these days, but sometimes artificial intelligence isn’t very intelligent. One Instagram user just found that out after she had her account disabled for posting a photo of a cake.

Mashable reports that a British mother named Sue Moseley recently posted a photo of a traditional Simnel cake her daughter had baked for Easter.

The next time she tried to log in to Instagram, she found herself locked out and greeted with a message saying that her account had been disabled for violating the company’s terms.


Moseley appealed the account disabling with Instagram, but they emailed back saying that she was removed for posting content that was “sexually suggestive or contains nudity,” and that a restoration isn’t possible:

Your account has been disabled for not following the Instagram Community Guidelines, and we won’t be able to reactivate it. We disable accounts that post content that is sexually suggestive or contains nudity.

We understand that people have different ideas about what’s okay to share on Instagram, but to keep Instagram safe, we require everyone to follow our guidelines.

Sue’s daughter Fiona writes that this appears to be a strange case of “automatic censorship” gone wrong. “It’s not a boob,” she writes.

Dear @instagram this is a cake, not a boob #censorednipples #boobgate #givemymumbackherinstagramaccount @suemoseley

A photo posted by Jenny (@jennifermoseleychef) on

“My Mum was really sad about it as she has lost all her Instagram photos and her account,” Fiona tells Mashable. “She’s the loveliest person and only posts photos of her family, holidays and food and for that they’ve suspended her.”

“I’m on a mission to get her account back. So far, I’ve not had any reply from Instagram.”

After news of this account “deletion” broke, Instagram’s internal team investigated the issue and has since confirmed that Sue’s account has been reactivated.

Update: Interestingly enough, Facebook wouldn’t allow this post to be shared when the header image featured the original photo. After we applied a mosaic pixelation to the header image, the post could be shared again. It seems Facebook uses the same image recognition software for its system.