VSCO may be trying to branch out from film emulation software and enter the business of photo books. The company has announced that it has acquired photo book printing startup Artifact Uprising.
“We have always respected Artifact Uprising for the value they place on the beauty of the tangible and their uncompromising stance on quality,” VSCO says in an announcement posted to its blog. “Their photography books, calendars, cards, and prints bear the mark of a company that takes great pride in their work.”
The two companies have collaborated over the past two years on various book projects, making this acquisition a “natural, even obvious one,” VSCO says.
In its own blog post, Artifact Uprising says that the deal will allow it to “reach its fullest potential” in its mission of bringing “photos to permanence.”
Terms of the deal were not disclosed. VSCO has previously raised $40 million in venture capital funding.