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Crowdsourced Wedding Photography is Big Business: WedPics Raises $4.25M in Funding

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Having your wedding guests take pictures for you with their smartphones isn’t just convenient for couples on their big day — it turns out it can become a big business as well. WedPics, one of the leaders in this emerging niche, is growing like a weed and has secured new funding to the tune of $4.25 million.

The 16-person company is based in Raleigh, North Carolina, and offers a social photo-sharing app that allows wedding guests to share their photos and videos with wedding couples. Here’s a short video introducing the service:

TechCrunch reports that WedPics is adding a whopping 25,000 to 30,000 new brides every month, and that 175,000 guests at 6,000 weddings this past summer uploaded an average of one photo every second. The service has signed up a total of 400,00 couples and a total of 2.5 million users.

The couples are receiving quite a bit of help from their volunteer snappers: of the guests that download the app, 55% upload at least one photo, and 76% of those users upload at least 3 photos.

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On the monetization side of things, WedPics is earning revenue by selling prints to couples. The company is currently printing about 20,000 photos per week.

Other apps currently competing in this same space include Wedding Party, Capsule, and Eversnap. WedPics is wedding-centric for now, but CEO Justin Miller tells TechCrunch that his company may follow up with a generic events photo app in the coming years.

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