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Adidas Will Soon Let You Print Instagram Pics on Your Sneakers



In news that will either make you smile, sigh or shake your head, Adidas has announced plans to one-up Nike’s PHOTOiD program by letting you print your Instagram photos directly on your shoes because… well… we’re not sure why.

The program was announced through an Instagram video (how else) in which Adidas shows off a Photo Print app that will let you turn your Instagram shots onto a custom pair of ZX Flux sneakers:

It’s just a teaser, and it doesn’t look like you’ll be able to do this until August, but blogs and news outlets are already speculating at just how horrific some of these shoes will end up looking.

If you’d like to join that conversation, drop a link to your ‘ideal’ Adidas sneaker Instagram pic and lets see if we can come up with the worst possible pair of ZX Flux ever created.

(via PopPhoto)