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Creative Photo Series Quite Literally Turns Fashion Photography on Its Head



A fashion photographer’s job is, at its most basic level, to draw attention to the clothes he or she has been asked to photograph. But how does one make their fashion shots stand out when there are so many more out there, often bookending your own shoot inside the very magazine you’re featured in?

Montreal-based photographer Martin Tremblay (also known as Pinch) figured out a way to turn fashion photography on its head… he literally turned it on its head!

His Fortune Cookie series features gravity-defying upside down models dressed in finery created by Pascal & Jérémie. In this fictional world Tremblay has created, the model immediately draws the viewer’s eye because they are the one upside down occupant of a right-side-up world.

We doubt anybody flipping through Schön! Magazine — for which the editorial was shot — would gloss over these photos without stopping for at least a second:







The series debuted less than 2 weeks ago, but already it has earned Tremblay quite a bit of attention and will, we expect, continue to do so.

To see more of Tremblay’s work, head over to his website or Behance profile by clicking on the corresponding links. And if you’d like to see the series in context, you can flip through the entire Schön! issue in which it is featured by clicking here (Warning: Some of the other shoots featured in the magazine are most decidedly NSFW).

(via My Modern Met)

Image credits: Photographs by Martin Tremblay, Assistant Photographer: Guillaume Lépine, Retouching by Lucas Bayzelon & Gabriel Carbonneau of Visual Box, Stylist: Pascal & Jérémie, Makeup by Marie-Laure Larrieu & Joëlle Boucher, Hair by Geneva Cowen and Stéphane Legros for Redken 5th avenue NYC and Models Bayan & Cat at Folio models agency Montréal