Photographer Scores a Viral Hit with His Instagram ‘Pug Shots’ of His Dog Norm

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A year and a half ago, 23-year-old Seattle, Washington-based photographer Jeremy Veach adopted an eight-week-old pug named Norm. Since then, Veach has faithfully documented his pup’s life by publishing daily photographs to Instagram.

The images have been a hit: his account @jermzlee has already attracted nearly 40,000 followers, and the cute “pug shots” are being featured on sites all across the Web.

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Veach says he was first inspired by photographer Theron Humphrey’s photographs of his coonhound Maddie balancing on things. A number of his photos of Norm are similar.

Others have their own unique touch. For example, one recurring shot shows Norm apparently holding the camera and snapping a selfie:

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Other photographs posted to the account show Norm with different expressions and wearing different props:

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Veach tells mobile photography magazine Ludique that he always makes sure Norm is onboard with the project. “He loves pictures and gets really into it,” Veach says. “And when there is something he doesn’t like, I can tell, and I just will move on to a new idea.”

Head on over to Veach’s Instagram page if you’d like to see more photographs of Norm.


Image credits: Photographs by Jeremy Veach and used with permission

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