Instagram Takes Step Toward Profitability by Updating Its ToS, Causes Grumbling
Earlier this month, Facebook stated that it’s working on strategies for monetizing Instagram. Now we’re starting to see the gears in the money-making machine warming up.
Nothing has changed about your photos’ ownership or who can see them.
Regardless, certain sections of the document aren’t sitting well with some users, including New York Times technology guru Nick Bilton, who tweeted the following:
Here’s what you’ll find under the “Rights” section he’s referring to:
- Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you. If you are under the age of eighteen (18), or under any other applicable age of majority, you represent that at least one of your parents or legal guardians has also agreed to this provision (and the use of your name, likeness, username, and/or photos (along with any associated metadata)) on your behalf.
- You acknowledge that we may not always identify paid services, sponsored content, or commercial communications as such.
Alexis Madrigal over at The Atlantic argues that Instagram should offer a paid version for loyal users who don’t want their photographs participating in Facebook’s monetization plans. Roberto Baldwin over at Wired has published an article on how to download all your Instagram photos and nuke your account.
Bilton has published a piece over at the New York Times that explains what these updated terms mean for you. The basic gist: user info can now be shared with Facebook and 3rd parties, your face and/or your photos may be featured in an advertisement without your knowledge (underaged users are not exempt), and ads on the service will not always be labeled as ads.
It’s important to note that simply using the service means you agree to the terms. The only way to completely opt out at the moment is to (1) not log into your account ever again or (2) terminate your account.
P.S. This week hasn’t started out very well for Instagram. Yesterday, Bilton published an article suggesting that founder Kevin Systrom had misrepresented facts to government regulators during the Facebook acquisition process (facts regarding whether or not Twitter had offered to buy Instagram for half a billion prior to the Facebook deal).