How Not to Advertise a Mudproof Camera Culture Feb 27, 2012 Michael Zhang 37 Copied! The brilliant marketing gurus over at Pentax came up with this photograph as a way of illustrating that the company’s new Optio WG-2 is mudproof. Makes you want one, doesn’t it? Culture, Finds Discussion Show 37 Comments Please enable JavaScript to view the comments powered by Disqus.