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Ricoh to Buy Pentax Camera Brand for $124 Million


Ricoh is purchasing the Pentax camera business from optical glass-maker Hoya for roughly 10 billion yen (~$124.2 million) in order to jump into the DSLR game. Hoya had purchased Pentax back in 2007 mainly for its medical technologies and was widely expected to sell off the camera division of the company. Ricoh already makes a number of quality compact cameras, but the market is slowly being eaten up by large-sensor interchangeable lens cameras and mobiles phones. The company is planning to continue using the Pentax brand name on its newly acquired camera lines.

(via Reuters via 1001 Noisy Cameras via Engadget)