Survey Reveals Image Theft Widespread

polylogoA recent survey of 200 creative professionals in the UK found that 37% admit to illegally using images found on the Internet.

What’s even more shocking is the fact that most of the professionals surveyed did not know the correct definition of “royalty free” and “rights managed”. Nearly half (44%) believed that “royalty free” meant the image could be used without paying for it, when it actually means there aren’t additional royalty charges associated one the image is licensed/purchased. Similarly, only 16.5% understood what “rights managed” means.

Do you think the survey is accurate, and reflects the state of the industry as a whole? Is there this type of ignorance in your workplace?

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