What’s even more shocking is the fact that most of the professionals surveyed did not know the correct definition of “royalty free” and “rights managed”. Nearly half (44%) believed that “royalty free” meant the image could be used without paying for it, when it actually means there aren’t additional royalty charges associated one the image is licensed/purchased. Similarly, only 16.5% understood what “rights managed” means.
Do you think the survey is accurate, and reflects the state of the industry as a whole? Is there this type of ignorance in your workplace?
(via Digital Photography Now)