computergenerated

BBC’s Olympics Studio Was Fake, Made with a Game Engine

The recently-concluded 2020 Olympics weren't different just for athletes and spectators because of the coronavirus pandemic, but also for news outlets that covered the games. For example, the BBC shows how its Tokyo studio was entirely faked, recreated within Epic's Unreal gaming engine.

IKEA Used a CGI ‘Influencer’ as the Model for Its New Ad Campaign

IKEA's transition from photography to all-CGI advertising is almost complete. After moving most of their catalog "photography" over to CGI many years ago, IKEA Japan's latest ad campaign takes this approach to the next level by using a CGI model. Specifically, the campaign features CGI Instagram 'Influencer' Imma.

These Picture-Perfect Outdoor Scenes Are Entirely CGI

Most of the photos in IKEA's catalog are CGI these days, and more and more video games are adding serious photo modes. As the virtual and photographic worlds converge, we'll be seeing more and more demos of photorealistic CGI that may trick our eyes. Here's one example.

Check Out These Computer Generated 3D Renderings of DSLR Cameras

Back in March, we shared about how realistic computer generated images has been encroaching on the commercial product photography industry and killing photography jobs. More and more of the product photos you see in advertisements and press releases these days did not involve an actual camera and photographer at all, but rather artist, a computer, and 3D rendering software.

For example, the Nikon D60 product "photo" seen above was created entirely in Keyshot, a powerful 3D rendering program.

Extremely Realistic Computer Generated Imagery is Killing Photography Jobs

One half of the face above is a photograph, and the other half is a highly detailed computer generated rendering created using a program called KeyShot by Luxion. Can you tell which is which? If you can't tell, why should we? (Okay, to be honest, we're not sure either).

Joseph Flaherty over at Wired writes that KeyShot and other programs that can generate photorealistic renders are being widely used for product photos these days, and are quickly killing off jobs that were once held by photographers.

Photographers: You’re Being Replaced by Software

The image above is one-hundred percent fake. It has no connection whatsoever to the world of things. I created the bolts, lights, textures, and everything else in a free, open-source, relatively easy-to-use software package called Blender. It's easy enough that even a novice user like me is able to make a pretty convincing image. If you are a photographer that makes a living shooting still-life photos, this should scare you.

“Modern Times” Points to Future Times

"Modern Times" is a short film that offers a glimpse of the future in both the story that it tells and the way it was made -- it's a low/no budget film created entirely against a green screen with friends as actors. Maybe in the future shooting at real locations (or with real people) will be less and less necessary as CGI continues to become more and more mind-boggling.

Unbelievably Realistic Camera Tour of a Computer Generated Classroom

If you were reading PetaPixel earlier this year, you probably remember the jaw-dropping CGI animation titled "The Third & The Seventh". Here's another extremely realistic and detailed computer-generated animation that simulates a camera traveling through a classroom (with lens flares and all). It was created by Israel-based Studio Aiko.