Study Finds 11 Percent of #nofilter Tagged Instagram Photos are Hefe-n Lying


How dare they!? According to a study conducted by Spredfast, 11% of Instagram users posting under the #nofilter tag are in-fact using a filter. At an estimated 8.6 million photos, the collection of fibbing photographers is growing daily.

One of Instagrams most popular tags #nofilter is meant to be a not-so-humble brag that claims your photograph is so good that it, to paraphrase Treasure of the Sierra Madre, “don’t need no stinkin’ filter.” But the study found that 11 out of every 100 people who claim this are lying.


It’s worth pointing out that the trend of noticing the #nofilter lie isn’t a new one. We’ve even featured a site called Filter Fakers, a Tumblr dedicated to calling out the lying photo-sharers.

No matter how much calling out gets done though, the effort seems futile. Just keep in mind that for every ten #nofilter Instagram photos you see, statistically-speaking, one of them is a filthy lie.

(via Business Insider)

  • Terry Beeman

    Is it still a lie if you edit in Photoshop? It’s not a filter…

  • Monika Bauer

    Haha! Yeah, I’ve put on Instagram a photo that was edited in Photoshop (proper camera photo not phone) and def did not have filters!! Hmmmmm

  • BastardSheep

    I’m sure the number is in fact greater than that. It IS instasmudge after all, the whole point is those damned smudges.

  • Adam Cross

    well this changes everything

  • OtterMatt

    And by everything, we mean nothing.

  • OtterMatt

    No, how can it be? Instagram is a bastion of intellectual and photographic integrity and originality! If I can’t trust—*cough*—if I can’t—*coughhack*—

    Man, I’m sorry, I just can’t get through that sentence without gagging.

  • bob cooley

    And in other news…. No one cared.

  • Brennus

    When I post my photos on Intagram, it’s almost as if I am doing a “remix” of sorts, I always fill it with filters and exagerated settings. I always thought the whole point of the app was being a little trashy, I mean look at those compression artifacts!

  • Zachary Larsen

    I only tag something #nofilter when it’s something that is obviously filtered. Usually, it’s also a screenshot. Filters are stupid.

  • David Vaughn

    “I did it for the likes.”

    “Take this scum out of my sight, officer. He sickens me.”

  • kassim

    Isn’t it obvious?

  • Rob S

    Anyone else notice that the overwhelming number of filter fakers on filter fakers are women? Whats up with the lying ladies?

  • roxiedunn

    my best friend’s
    sister-in-law makes $79 an hour on the computer . She has been without work
    for 7 months but last month her pay check was $19600 just working on the
    computer for a few hours. go wℴℛks77.ℂℴ­­­ℳ

  • Mark Dub

    What’s really sad is that someone did this study.. Hey you… Spreadfast. Yes i’m talking to you. You had absolutely nothing better to do with your time and decided this was information that the world needed? Well guess what? We didn’t need it. Now go do something important!

  • ones_karen

    uptil I looked at the receipt saying $8599 , I accept …that…my neighbours mother woz actually taking home money in their spare time from their computer. . there aunts neighbour had bean doing this for only seven months and just now repayed the morgage on there villa and got a top of the range volvo . check it out

    ✒✒✒ ✒✒✒ ✒✒✒ ✒


  • MMielech

    Well, if you’ve been following the news over the past week about Facebook experiments on their users, maybe this is another one of them, and some nerd at Facebook is watching us right now respond to this subject. And probably has his finger up his nose.

    Am I paranoid? no………

  • Jason Yuen

    Thank you for reaffirming my hatred for Instagram.

  • Grive

    As long as you don’t use the filter menu, knock yourself out.

    Once you do, however, it’s down to the tumblr of shame with you.