TIME Addresses the Fake Ruined Negatives from the Robert Capa D-Day Documentary

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A month ago we shared with you a video documenting the story behind the ‘lost’ negatives famed conflict photographer Robert Capa captured on D-Day.

In the documentary, there’s a moment where the empty rolls of film are shown, emulsion gone and the plastic worn and tattered. Many of us probably didn’t think twice about the negatives that were shown, but A.D. Coleman and Rob McElroy did, and what they found out was a bit shocking, especially coming from a publication as respected as TIME.

McElroy explains the main conceit in a guest post on Photocritic International:

As a professional photographer for the past 34 years, with a wealth of experience developing film, I could not explain why the “ruined” negatives shown in the video looked the way they did. Then, after carefully scrutinizing all the negatives shown in the video, I figured it out.

I had just discovered a journalistic no-no, a breach of trust, a total fraud. TIME had faked nine photographs in their documentary video and never explained to the viewer what they had done.

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Following up the initial article, Coleman wrote another one. This time he called for an ethics investigation into the matter, to be conducted by the National Press Photographers Association.

It was presumably these articles from Coleman that pressured TIME to come clean about what was really going on with the wonky negatives.

In an email to Poynter, Daniel Kile, VP of Communications for TIME Inc. explained how TIME was handling the breach in trust:

TIME’s video and story have been updated to include a photo illustration credit. The film now includes a prominent label on the negatives and on the end credits (see attached for screen grabs). Our story has been updated to include an editor’s note about the change.

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Both McElroy and Coleman are happy with the way that TIME has handled the ethical breach, telling Poynter that, while disappointed by the initial situation, the fact that TIME has owned up to the facts and gone to great lengths to correct its misstep is greatly appreciated.

All in all, the matter seems to have been righted by TIME without too much of a PR fallout, but it’s still troubling that a publication as storied as TIME would have made the mistake in the first place. What are your thoughts on the matter?

(via Poynter)

  • Ian

    It’s nice to see a big corporation respond and address the issue in the proper manner in a day & age when most companies would respond by suing the people reporting the problem.

  • Jason Dunn

    Free publicity experiment.

  • DanBrady

    They turned a negative into a positive. Bravo

  • bgrady413

    You win the internet today!

  • lexplex

    This is probably the funniest/most clever thing I’ll read all day.

  • Terry Steiden

    My thought is that it was NOT a mistake at all, but the “new journalism” in action. The new journalism allows any type of deception that promotes the polital objectives of the organization or the organization itself and there is little oversight because virtually ALL journalists nowdays subscribe to the standard. If the occasional rogue investigator discovers the cover-up or deception, it is barely (if al all) acknowledged with no repurcussions.

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    If we were on Reddit I’d give you gold. But since we aren’t, I’m sorry to say that all you receive is a PetaPixel participation award.

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  • Terry Steiden

    It’s not, I just mentioned that it is one of the objectives of newsrooms nowadays that cause them to distort distract.

    I’m glad to hear that it is still held up to ridicule in some circles. The demise of journalism in the US is cause for everyone’s concern.