Adobe Will be Revealing the ‘Next Evolution of Creative Cloud’ at June 18th Keynote


Mark your calendars ladies and gentlemen, because “the next evolution of Creative Cloud” will be revealed during a live-streaming keynote on June 18th at 1pm Eastern, and it promises to be a doozy of an announcement.

So far all we have is a small teaser, which is joined by a short description that mentions “all-new desktop and mobile apps, new creative hardware, hundreds of new features and other surprises.” We already know that some of what will be talked about will very likely be the touch-friendly Photoshop CC iteration the company showed off at a recent Microsoft event, but the announcement promises much, much more than that.

So mark that date on your calendars or, if calendars aren’t your thing, head over to the Creative Cloud website to sign up for an email reminder.

(via Creative Pro)

  • Edward De la Torre

    I was thinking the same thing…

  • Rob Elliott

    why. 699 was actually a lowered price and stayed stable for years. the 199 upgrade cost also was stable.

    Upgrades happened every 18-24 month. in the same period Adobe gets 180-240 dollars from the $9.99 plan.

    Previously not everyone upgraded every cycle that means you don’t get a full recoup. You also had to package a new box set, print discs and have them distributed. Now you avoid that whole process.

    They end up making more money if the majority of the Photoshop only base is using it.

    More so it allows more people who didn’t know for sure if Ps was for them and weren’t going to plop down $699 to sign up. Thus increasing the user base.

    the $9.99 price seems to have actually come from fed back.. most of the discussions I had with people all felt the original 19.99 price was too much, $9.99 w/LR is a good price point, attracts greater users.

    A great example is if 2 million amateur/hobby photographers around the world sign up for it, that is $20 million dollars in revenue ever month. $240 million a year. You add in another near million people getting the full suite (around the world, I’m guessing a that number) and you end up with just 3/4 of a Billion dollars in revenue without issue.

    I have no idea how much of their business is related to Creative Cloud/Suite as they make 1.1 Billion a quarter. That means likely the numbers I’ve presented are low.

    This constant revenue though mean it’s more likely they will keep the price as is for a prolonged period.

  • waterengineer

    Your sentence I quote makes no business sense, “Previously not everyone upgraded every cycle that means you don’t get a full recoup.”

    Are you in business or is photography merely a pastime for you.

    Of course not upgrading allows a full recoup of the spent funds. Amortize the money over say four years and see what happens to the yearly expense.

    Also, you are naive if you believe Adobe will hold the price at $10/month very long. That is what is commonly known as a tickler rate to get people hooked. At some point Adobe will start raising the price. Again your thoughts about Adobe holding the “price as is for a prolonged period” is naive.

    What about when Adobe’s server goes down, like it did two weeks ago for two days. People could not access their files stored in the cloud or pay for service(s) or upgrade, etc. Depending on Adobe to put me out of business is not what I want to do.

  • Rob Elliott

    Adobe puts out software. Not everyone upgrades, most hobby/amateur photographers don’t all upgrade every time.

    If you can get them to pay $10 a month get all your customer base to upgrade.

    if you have 1.5 Million Hobby photographers and only 750,000 give you 199 dollars every 24 months that is less then 1.5 million giving you 120 a year.

    My statement about price came from Adobe’s current practices. Photoshop’s price and upgrade price stayed stable for many years.

    it is entirely possible for a stable price for 5-10 years. Inflation will come into play eventually I’m sure.

    Time will tell.. which is why in my big long post I stated that I have kept my options open just in case.

  • waterengineer

    You have argued at least twice now for Adobe’s business case. I understand Adobe’s business case. However, you miss the point. The point is for the practicing photographer to minimize cost and offer the public a thriving business, not help Adobe thrive.

    Further, your guestimate about Adobe and the lengthy stable price timeframe, is in my believe delusional.

  • Ayden Gotzmer

    I pay the price for Adobe, I never said that I did not want to pay. I have absolutely no problem with that, so as Andy said, I think you’re misreading and adding in words that I have not said.

    Furthermore, you are continuing to misconstrue my words by saying that I “Do not need new ways of editing photographs”. This is quite the opposite. Where would we be if Frequency Separation had not come in place of an Inverted High Pass? Or the magical new tool of correcting motion blur?

    I digress. My point was that Adobe’s constant updates have failed to rectify problems that previous updates have made, and that it would be nice for Adobe to fix what problems it has created, such as Photoshop’s memory paging.

  • K. Garang

    Really? How old is your system?
    It’s running smoothly on my 5 years old windows PC…

  • Kyle Blunt

    Only around the same as yours. But I bet you run 64-bit?
    My system runs 32-bit, my motherboard wont take 64, I tried.
    This is the BIG difference, Adobe has been biased towards 32-bit for a number of years and on some software it wont even support it. As such CC runs like crap for me and countless others. Just Google ’32-bit Photoshop CC performance’ and see for yourself. I would like 64, but its just not logical for me right now.

  • Kyle Blunt

    Yes, an increased price. Not good at all.

  • Rob Elliott

    You can believe that. Like I say I’ve kept my options open, I don’t beleive it is a bad business decision.. if you business is so bad that 120 dollars a year is make or break.. then you need a new business. Those margins are too tight.

  • Matt

    If she is expecting continious bug fixes with a one time purchase it is not wanting to pay for those bug fixes. A one time purchase is not an entitlement to have a team of programmers fixing each bug you find, it is purchasing the right to use the software in its current state.
    If she supports the CS model then she does want to pay.

  • Matt

    Lets see, the implication you had in your original post infered that you did not want things to change but only fix bugs. That is “stop changing things that don’t need changing” and “just fix the bugs”. Nothing else to go on in your original post, so how could anyone draw the conclusion that you embrace change? Quite the opposite, I think it is more than reasonable assumption that you do not embrace change. However, I think it is great that you do embrace change.
    I asked for clarification on your position, and made an argument against unreasonable expectations. And in your response it is still not clear if you are on the bash CS bandwagon. Or, if you expect continous bug fixes with your one time purchase. A lot of the bash CS people also paid at one point, but have unreasonable expectations on what that bought. IMO CS based model should help with more timely fixes for bugs, another reason I like the idea of CS.

  • Andy Austin

    You have serious reading comprehension problems. She never said anything about wanting a one time purchase… never. Nope, not once. All she said is she wants the bugs fixed, which to me makes me think she has CC. The whole point of CC is to have continuous updates to fix bugs.

    I feel like I’m arguing with a 4 year old.

  • AGK

    True… I’m running 64-bit.
    64-bit has been around for almost 10 year. Maybe they decided it’s time to move on.

  • bud latanville

    Now that we have this thing called the Internet, and most people – especially professionals – have this fast version of the Internet called “Broadband Cable or DSL,” then the printing of discs and the production of boxes/bundles becomes kind of unnecessary. And considering one of the supposed-benefits of CC is the “continuous upgrading,” – VIA THE INTERNET!! – I’d say this point is moot.

  • bud latanville

    When Adobe, or any developer, really, release a bug-free piece of software, then I’ll stop expecting a team of programmers to be on duty to fix or repair the software I already licensed. Fair?

  • Rob Elliott

    That was the Point. You can find copies of CS6 in stores the choice that was part of CC to go Digital Distribution, means certain price points are easier to maintain.

  • David Ciani

    expect inflation…

  • Chucki

    Stop whining, bitching and complaining already. The Adobe suite from inception was aimed at creative pros and still is mostly marketed to them. This well designed, ever evolving suite of software has helped me and millions of others make a living. A decent one at that too. Paying $60 a month for the entirety of their offering is far less cost up front than paying over $2000 at once. One hour a month of my billing rate more than absorbs this cost and it’s tax deductable too. It’s a pittance really. Don’t be so ignorant and realize that a lot of talented people work very hard to code and evolve this software. Why do some people think that Adobe must cater to their outdated needs? Software subscription models make good sense and are the way of the future. Get with the times.

  • Chucki

    Why would any working pro rely only on cloud backup? It’s a secondary measure at best. Get a good X-terabyte hard drive in case of such situations, and while you are at it get a Back-ups battery just in case of a power outage, because that can happen too. BTW, you can continue to use your CC software without an internet connection for days.

  • Chucki

    If $10 a month is squeezing your photography business then you are in the wrong business. And please step back and look at your argument because it sounds selfishly like you think Adobe should cater to everyone and never mind growing their own business on the merit of fantastic software. It’s quite ridiculous to expect a company that innovates should be more modest in their earnings. We are capitalists no?

  • waterengineer

    You and Rob are funny. It is each of your presumption that I am making a cash argument which is far from the truth. Where do I say that $10/month is “squeezing my business?” I don’t you read that into the argument due to your own biases and histories.

    Please allow me to connect the dots for you since you each do not seem to be very good at business or understand capitalist finaance. Which is better?

    1. Buying the software outright. Taking the tax writeoff in year one. then using the software for a very long time not worrying about software upgrades and giving control to another entity. Thus maintaining control of your business.

    2. Paying a monthly fee, not knowing when the fee will be increased, not knowing if you will have access to your account (as Adobe has already proven) taking a much smaller tax writeoff. Thus giving control of your company to another entity.

    Hint: do the time value of money calculation, if you can. If you don’t know what that is look it up. Second hint: Who do you want to control your company: you or someone else. Hint three: it is better to control your own company.

  • Chucki

    “Squeezing” your business were my words in reference to you wanting to “minimize” costs. As for your assessment:

    1. I’d rather pay a small monthly fee than be out of pocket $2000+ up front. Upgrades are usually in the order of $600 for the old suites so that comes back to bite you later anyway. BTW you never own the software, you are always licensing it, read the fine print in the user agreement.

    2. The small monthly fee, which may go up gradually like anything in this world, is easily absorbed. Plus the added value of access to the ENTIRE Adobe library, frequent upgrades which keep me on top of the latest software features, excellent digital integration, bonus cloud storage and much more has made me more efficient.

    I don’t how you see this as giving up control to Adobe? That’s paranoid thinking. Adobe helps me make money and has been doing that for 16+ years.

  • Haha Rogeeeerp the Tard


  • Haha Rogeeeerp the Tard

    and I bet you still tell the kids to get off your lawn. Die fossil.

  • Haha Rogeeeerp the Tard

    they aren’t “changing things that don’t need changing”. They ARE fixing bugs and adding new features. People paying the subscription know that. I guess you don’t.

  • Haha Rogeeeerp the Tard

    oh you use a mac.. hence the known memory issues with many apps. Your personal cross to bare, still going with the dinosaur called Apple.

  • Haha Rogeeeerp the Tard

    what are you 5?

  • Haha Rogeeeerp the Tard

    probably running Mac Airs. known issues with junky Apple hardware.

  • Haha Rogeeeerp the Tard

    there there Kyle Butthurt. CC runs fine on lower spec systems, unless you’re running crappy Apple hardware, and that’s always been an issue. Apple usually has underpowered gear when it hits the street. You wouldn’t need to buy CS6 every year when CC has updates with new features and bug fixes at least every quarter. Quit whining.

  • Haha Rogeeeerp the Tard

    32 bit? I bet you tell those damned kids to stay off your lawn. Fossil.

  • Haha Rogeeeerp the Tard

    Why? You must be an apple fan who hates the fact Apple is on their continued downward spiral. it’s ok old fella.

  • Haha Rogeeeerp the Tard

    OH you’re soooo cute. Yeah, shut up and stop whining.

  • Haha Rogeeeerp the Tard

    ouch… next you’ll say you’re using GIMP>

  • Haha Rogeeeerp the Tard

    So you actually don’t have CC yet whine about the “down time”. I’ve not had any issues running any CC app over the past 2 years. Fake poster.

  • Haha Rogeeeerp the Tard

    Shhhh you are the voice of reason. That isn’t allowed here where people would just rather whine about Adobe than pay AND USE the software they write off as a business expense anyways.

    I figure if people aren’t making enough money to support the CC subscription, then they need to look at their business model or train up and be more talented.

  • Haha Rogeeeerp the Tard


  • Haha Rogeeeerp the Tard

    awwwww so cute.

  • Skeeter

    Honestly, I’ve never used it, but I have been curious about it. ACDSee is a very strong image viewer and manager…. Some believe it has decent editing features, but not so much for me. I figure wedding and portrait photogs would work very well with it’s editing features, but I usually do more manipulation.

  • Kyle Blunt

    Pay for the new motherboard and CPU and then I will get 64 bit. idiot.

  • bud latanville

    Says the troll who calls him/herself by the insensitive and ignorant word “Tard”…