Tens Tinted Sunglasses Are Designed to Give You Instagram Vision


In a world in which almost all of our mobile photos are passed through a filter of some sort before being shared, we’ve become accustomed to the aesthetic that such filters produce. However, since these alterations are all done in post, they don’t really reflect how our eyes capture the world around us… until now.



These are Tens; an upcoming sunglasses brand with one goal on their mind – “to make your day look ten times better.” How do they do that? Through their custom tinted lenses that are made with the idea of adding a real-life filter to the world around you, sans post-production.

Featuring a CR–39 plastic polymer frame and a UV400 protection lens, these scratch-resistant shades are made specifically to replicate the warm, saturated look that we’re used to seeing in our Instagram timelines.

Making their initial debut in a single, unisex frame, dubbed ‘The Classic’ Tens hopes to get their start-up the initial boost they need to expand their offerings and get get more offerings out in the market. To do so, they’re leveraging IndieGoGo, where you can help crowdfund their endeavors and pick yourself up a pair of these beauties, starting with a £36 (approximately $61 USD) pledge.


These beauties have been three years in the making and although they might not exactly be cheap for a pair of shades, for once, the world will look just as hipster awesome as you do.

Head on over to their IndieGoGo campaign to read more and keep up with their progress. The campaign has already raised double it’s initial goal, so if you don’t want to hop on the bandwagon quite yet, you’re in no danger of missing out.

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  • prometheus1010

    A pair of polarized sunglasses and will give you the same effect. This is just marketing.

  • Figures

    Perfect for the Pacific Northwest. Amirite?

  • Mark Trevino

    Wholy crap! $60 for a pair of $15 blu blockers? I’ll stick with my Blu blockers :P

  • Mark Trevino


  • Burnin Biomass


  • Itsnotgood

    Cheap junk fronted as quality.

  • fahrertuer

    Those look pretty much like my first pair of sunglasses I’ve got 25 years ago in a McDonalds Happy Meal…

    Even the fugly reddish brown lenses inside…
    The only difference: McD offered their sunglasses in stylish neon yellow, neon pink and I think electric blue frames

  • Kaouthia

    Tbh, a pair of polarised shades would probably look better. :)

  • dustin dowell

    As ridiculous as these seem… I kind of want a pair. Maybe it IS their marketing… but it worked on me… ._.

  • Doug Clark

    Those Lenses, back in the day were called “Vuarnet’s” Great lenses.

  • bob cooley

    Apparently they don’t think anyone has ever looked through a pair of ski goggles or shooters (firearms) glasses… le sigh…

  • Edgar Allan Bro

    Let me save all the old folks a bunch of arthritic typing.


  • mahirh

    Wouldn’t your eyes adapt after a while?

  • TN

    meh.. no optical image stabilization

  • Mike Leslie

    We can all laugh at this but at the end of the day they gained their funding in less than 2 hours and at this point have over 500%. They are clearly gimmicky glasses but for £36 who cares at least they didn’t get ideas above their station and try and sell them for £250 a pair. Well done them on their business idea.

  • Rick

    It’s another step in to the future. Ever since I was a kid I wanted glasses that see through clothes. Almost there…

  • Ed Rhodes

    Yep, I was going to mention Blu Blockers as well. They were all the rage on QVC and in drug stores in the 90s.

  • Photos4u2c

    I think hipster culture just reached its apex. This is the beginning of the end. When the marketers that brought us blue-blockers tap into your social media cliches it’s all over.

  • TN

    i modified a dslr to shoot infrared.. i don’t see it all the time, but some materials disappear, or become very translucent =D

  • bob cooley

    Added tip!

    If you put some sand and rocks in the bag it comes with – pretty soon it will have all the ‘scratchyness’ of analog toy cameras – throw a little peanut butter and jelly into the mix, and you get instant ‘light leaks’.

    (Hmm.. maybe I can sell these add-on kits for $20!) Anyone wanna support my Kickstarter campaign?

  • Kevin Purcell

    CR39 is an optical resin for making lenses not frames.

    CR39 does have good optical performance (inexpensive, moderate density, high refractive index, low dispersion and a high Abbé number) so they’re still a great choice for lenses in prescription glasses like the one’s I’m looking through now.

    That said these are only nice sunglasses with orangey CR39 lenses.

    Perhaps they’ll make a set based on the Wratten filter numbers (#8 please!). That should attract the film photographers.

  • Smarten_Up

    If you wear these you deserve “Instagram” vision…sometimes things encompass their own punishment.

  • Smarten_Up

    2 hours? 36GBP each ?
    Sort of proves the Lowest Common Denominator theory doesn’t it?

  • Itsnotgood

    You can compare junk like this to quality brands(Dita,Thom Browne and Mykita to name a few) that use acetates and glass lens. Style and proper substance not ripping off a wayfarer frame.

  • Jim Johnson

    When I read what they were, I really thought that these would make everything look like out of focus plates of food.

    I’m so disappointed.