Yet Another Rumor Suggests that Fuji Will be Going Full-Frame Mirrorless Soon


Murmurings that Fujifilm will be one of the next companies to introduce a full-frame mirrorless camera aren’t new. The X200 is supposedly going to be full-frame and Fuji’s executives themselves confirmed that they “would like to challenge” the full-frame market when they spoke to DPReview at CP+.

Pilling on to all this talk is a new piece of info sent to Fuji Rumors that seems to indicate the X200 isn’t the only camera Fuji might be packing a full-frame sensor into. According to the tipster — who is a new source, so extra salt on this one — the X-Pro2 is also going to be a full-frame camera.


The source was also kind enough to fill in some details, explaining that none of the current Fuji lenses will work with the full-frame model, and so Fuji will be releasing 3-5 new FF Fujinon lenses at the same time to make sure early adopters have some glass to play with in addition to Leica lenses via a detachable mount.

If this is true, a full-frame X-Pro2 will be a tricky release. As much as people love the A7 and A7r, Sony is still being criticized for the lack of glass, and it sounds like Fuji might be setting themselves up for the same issue. A new mount with no lenses either means pushing adapters hard or releasing a very detailed lens roadmap to ensure people that it’s worth switching.

Either way, lots of big rumors coming from both the Fuji and Nikon camps in the last 24 hours! Which of the rumors has you most excited?

(via Fuji Rumors)

Image credits: FujiFilm X-PRO 1 by Mauro Fuentes

  • Derek

    Cautiously optimistic. It would be great if they go full-frame with fixed-lens cameras, i.e. a notional X200, but preserved their current lens-fit capability with the interchangeable-lens bodies. Fujifilm has earned a huge amount of goodwill with a lot of people with their recent phase of innovation, but that could all turn sour if they attempt a Sony-style rollout of a whole different lens family to support a new full-frame camera. It makes business sense, from their perspective, but it also doesn’t seem like them — this is the company that pushed a major firmware upgrade for a camera (in the X100) they didn’t even sell anymore. The problem is, Fuji knows there are many full frame absolutists and dead-enders out there who won’t take an APS-C seriously seriously, so they know they’ve got to make some kind of push to access that end of the market. Bottom line: This whole Fujifilm renaissance is so much fun, and going so well, I really hope they don’t blow it.

  • Tyson Williams

    I have X-Pro 1 with all three prime lens and I love it. I would consider X200 if it was FF as an addition but getting a brand new lens and a new body for X-Pro 2 would be an expensive adventure.

  • MickO

    This seems like a dangerous decision gate.

    On the one hand, for the people that went all-in on X-system lenses, this could really really be annoying. It’s really seemed that the whole roll out of X has been that “They have a plan!” and a good plan at that. but going FF seems more like “Screw the plan, we’ve got to do something to battle Sony!” which could end up diluting the wonderfully elegant funnel they’ve spent years crafting.

    On the other hand, FF, woo hoo!

  • Daniel

    Making the X200 an FX sensor is a good plan, as there will be no new lens system thanks to their fixed lens.
    This would also put some development time in the books for a new lens system for an FX Xpro2. I’d imagine if an FX X200were to come out, say… Spring of next year, we won’t see an FX Xpro2 till that winter or next spring. If they go slowly, rather than shooting the moon on one shot, it would keep the long time adopters well protected in their investments and offer enough development time to make an excellent lens system upon launch of an Xpro2.

  • Adam Sanford

    *Fixed lens* FF is almost certainly going to be Fuji’s first FF offering. It’s not what enthusiasts want, but it’s a shrewd first step. Such a rig would assess the enthusiast market’s interest level / acceptable price as well as give Fuji some much needed FF ergonomics & handling experience.

    Sony did this with the RX1, which was always just a ‘scout’ for Sony to prove out the tech and assess market interest without fully committing to the massive investment a new mount and stable of new lenses would represent. Fuji will likely do the same.

  • Adam Sanford

    This is the crushing advantage Nikon and Canon have — they have painfully waded across the DX/FX and EF-S/EF divide and actively supported two mounts — that sets a basic expectation that a new mount has comprehensive *native* lens options. In FF mirrorless, only Leica really has that covered.

    Even brave (albeit prone to error) Sony, with all their muscle/scale, have not convincingly waded into a dedicated FF mount with the *native* 3-5 lenses they simply must offer — wide zoom, standard zoom, tele zoom, wide prime, standard prime, etc.

    Someone will do it, and provided it’s a well thought-through solution from a shooter’s perspective (i.e. good controls, good ergonomics, no light leaks :-), etc.), it could gobble up the enthusiast FF share and make it much harder for competitors to get those folks back.

  • Adam Sanford

    A fixed lens has such a small penalty for ‘blowing it’ that they should try anyway. No one mourns the death of the Sony RX1/r cameras — they were safe experiments, nothing more.

    It’s the first *modular* FF mirrorless that has the crushing investment — ‘blowing it’ there is the real risk. That could set a company back 3-5 years.

  • Jeffrey Howarth

    Stop buying crop format lenses. I did that years ago, so when I went FF I was all set.

  • Rabi

    Considering how many different models Fuji has out right now, I don’t think it’s entirely implausible that they could do a job simultaneously supporting a crop series and a FF series.

  • FF-syccophant

    FINALLY!!! Cropped sensor is the only thing that’s been holding me back. Now I can start making masterpieces!

  • the_gator

    I have three Fuji lenses and would be expensive to change, hoping for a apc sensor with 24megapixels.

  • Adam Sanford

    Fair point, but that only speaks to their body/mount design bandwidth.

    What also matters is how much *lens* design bandwidth they have and how much bravery/budget they have at the corporate level — both would be heavily burdened if they tried to launch a modular FF mirrorless offering.

    I would love to see them try, but in 2014, how many [$1500+ body + taking the plunge on new glass] sort of enthusiasts are out there?

  • Sky

    Can’t wait to see if fuji fanboys keep on their uber-hostile attitude to the Full Frame, or are they’re going to come out as total hypocrites.

  • Sky

    “This is the CRUSHING advantage Nikon and Canon have” – you live in alternative universe. In this one here Fujifilm isn’t crushing anything. They’re not even a threat to Sony mirrorless, not to mention Canon & Nikon DSLRs.

  • Sky

    Why would we? They’re cheaper, smaller, and lighter. Also much wider range of focal lengths balances well with the body (at least in DSLRs – in mirrorless it’s much more difficult to begin with).

  • Kynikos

    Put me down as a pre-ordering hypocrite, thanks.

  • Kynikos

    To claim that Nikon s supporting DX is being very kind.

  • TSY87

    I love my a7r… but the images I got from my x100 were something else… plus, they know how to build a sexy camera body with all the right throwback features with modern twists.

  • Jason H

    Considering that I just completed my APS-C lens collection from them, I don’t think I’ll be able to go Full Frame if they switch over to that. Hopefully they keep supporting their APS-C customers.

  • Josh Lee

    Im not even sure if the company can even afford set backs. They’re doing better but if i recall aren’t they still loosing money?

  • James

    I’m not the original poster, but i think the reason that he said that, is because Full Frame lenses have more potential than cropped ones. and yeah they can be bigger, but look at leica, they’re full frame and they’re small.

  • Matt

    Do a digital version of their old ‘texas leica’!

  • Display_Name

    fuji should buy rokinon with all that x100s money they are making. Instant glass line up.

  • jamie

    if fujifilm do this my Nikons will go

  • Fernando

    Because Leica lenses are not auto focus, so they don’t have a motor inside.

  • justin wonnacott

    I will be very unhappy with Fuji if the company does not modernize the Xpro1 as a concept. Bigger files, better sensor, interface, diopter adjustment, quieter, faster, bigger and faster buffer, better video etc, etc.

    I bought into this system with the expectation the company would continue to refine this camera model/concept and I will really be disappointed if this is not the case.

    I will not buy a Fuji FF camera and the lenses I would have to buy because I have a perfectly good Canon FF kit.

    None of the other Fuji cameras fill the niche occupied by the Xpro1 although there are features sprinkled around the models available I would like to see in an xpro1 ( better EVF, faster shooting speed and believe it or not, the bayer sensor in the XA camera.)

    I will not be buying an XT1.

  • Derek

    Exactly. They are walking a tightrope just like many of the rest of the big players in the camera game.

  • Josh Lee

    How is sony doing? i would imagine they have enough cash reserves to be able to take risks like that, as they already did.

  • Richard

    Be the death knell of Leica, I suppose. The X200 with its fixed lens would be a smart way to start.

  • Omar Salgado

    I just don’t get it: APS-Cers of Fuji always said they do not need a FF camera, that they were settled happily with cropped sensors and electronic viewfinders. Now?

    All I have to say, whether Fuji goes FF or stays cropped, is that EVFs perceptually limit.


    Would love you to post raw files from both with the same focal length lens so we could see this

  • D.G. Brown

    I’m actually hoping that Fuji doesn’t go FF. There’s something magical that’s been going on with their current APS-C offering (both the bodies and the lenses). If they hold onto that magic and keep it going, they don’t need to care about Sony. While Sony is great at making technology, they don’t have the soul or the charm that Fuji does.

    Of course, if Fuji brings that same soul to the FF market, maybe it’ll take over the world. I’m just scared, though, that the divided focus might turn them into another Sony, and I don’t think anyone wants that.

    Plus I’m lazy and just bought an X-T1 and two primes and don’t want to think about a new set of lenses :-P

  • LuckyCharm

    Does anyone know when Fuji are going to release a ttl flash that has similar guide number to Canon/Nikons units?

  • Gluon

    This rumor was obviously an April fool’s joke.

    It does not make any sense considering the constant and hard efforts Fuji made to convince customers of the X-System sustainability. If you go on FujiRumor’s site you’ll see a reference to Leica as a provider of lenses, which clearly indicates the humorous character of this “rumor”.

  • Tiago Pereira

    Hoping this comes true… I honestly think that all serious cameras will eventually be FF. I see no reason why it shouldn’t be like that, and probably a good number of people who still think that APS-C is good enough have probably never used, or don’t know the advantages, of FF. Big lenses can be an issue but if you strip away the AF motor and make them buttery smooth to operate manually they can be used quite effectively (especially when you consider the awesome focusing aids like focus peaking and digital split prism).

    Keep in mind that I’m no fundamentalist… despite owning and using two Canon 5D, my daily, carry everywhere camera, is a puny Canon S100.

  • Chester A. Arthur

    I don’t think people were complaining so much about the number of lenses Sony debuted with the A7, but the underwhelming specs: the 35mm is a slow f/2.8, the fast f/1.8 is a long 55mm (instead of 45mm or 50mm), and the zooms were way expensive for small maximum apertures.

    Fujifilm would only need to debut with 3-5 lenses if they are the right lenses. I.e.:
    – 50mm f/1.8 or faster
    – 28mm f/2.8 or faster
    – 90mm f/1.8 or faster
    – 35mm f/2.0 or faster
    – f/2.8 zoom at pro price or variable max aperture zoom at a reasonable price.

    If they debuted with the first three primes and some utility zoom for the sake of people who insist on a utility zoom, that would be just fine.

  • faberryman

    What would the motivation for Canon, Nikon and Leica owners to defect? The Sony A7/A7r hasn’t really been taking the photo world by storm, except for some enthusiasts with Leica glass (a tiny niche of a niche), and it hasn’t really worked out all that well for them.

  • faberryman

    “If they debuted with the first three primes and some utility zoom for
    the sake of people who insist on a utility zoom, that would be just

    As a strategy, this hasn’t really worked out very well for Sony.

  • Chester A. Arthur

    For my purposes, the problem with Sony’s lens line for the A7 is not about the number of lenses, but the specs. As I said the 35mm is slow, the fast normal lens is longer than ideal, and the zooms are expensive for not being f/2.8 continuous.

    I think, if Fujifilm comes out with the same number of lenses, but lenses with better specs, then it’ll be a different strategy.

  • Chester A. Arthur

    For Leica owners, the motivation would be price and autofocus, at least.

    For Canon users, the motivation would be getting a full frame camera in a compact body. For Nikon users, the motivation would be getting a full frame camera that might be more compact than the Df, an cheaper.

    For Sony users, the motivation might be getting a compact full frame camera with a lens line that has more appealing specifications.

  • Richard

    A fixed lens camera with a fast, short zoom in the range 24-50mm would be very popular and a good second camera for people with Fuji X cameras. I’d buy one in a flash.

  • Shamael

    Sony’s strategy is the one they think that we use fast lenses to be able to shoot in darker places, and since there cameras can do 6400 ISO clean, they live with the meaning that ultra fast glass is not necessary. Maybe some day they discover the improved DOF of fast lenses, who knows. Then, Sony is sticking to expensive Zeiss lenses, while they have the faculty and knowledge to make good and cheap glass under the Sony brand. So, why do they not do anything in that matter?

    Now, Fuji makes good and fast glass, but not always the best, then their X-trans sensor is a crap and their cameras are at departure too expensive. Fuji has always been too expensive anyway. If now they could make a FF sensor with the old supper CCD system, that would be “the sensor to beat”.

  • Jonas N

    I’m not sure I even want it, especially not if this will take away focus from their APS-C lineup. I find APS-C of the caliber that the Fuji X system presents (including the lenses) to be so close to full-frame while being so much lighter and smaller that it’s the perfect compromise for me. If I had this Fujinon 55-200mm lens in a FF edition instead on top of a FF body, I’d be back to square one. :-/

    Of course, I’m not speaking for everyone, though. I’m sure that maybe not hikers, but especially studio photographers, would fancy going FF and I fully respect that. I’m just worried if this would take Fujifilm in a direction that would dampen the future for my system that I just now purchased into.

  • Jonas N

    Yes, I saw the sales report and I interpreted it as it looked like Fujifilm X line was performing decent for Fujifilm and the lower end stuff is a loss (probably due to smartphone competition and other premium compacts like RX100 etc). So I don’t think they can really afford messing up the Fuijifilm X lineup.

  • Jonas N

    Not only expensive; I don’t even see the need, and that feeling of mine will only grow stronger as the APS-C sensors keep getting better while maintaining the cost and weight benefits.

  • Jonas N

    I don’t need a FF camera, and with a development like this, I still wouldn’t, especially not a new FF system. It’s just not what I’m looking for when hiking. I love the compromise that a good APS-C sensor is, especially on a mirrorless body. So high quality. So light. So competitively priced.

    Still, of course there would be markets that would love a FF body and lens setup. I’m just not among them, actually I’m quite far from them.

  • Joao

    Sony is loosing a lot of money, there is no cash at all. One area they are doing better is mobile area but growth is not increasing as they want. I was first employee at Sony Ericsson in Lund (Sweden) but then went over to Sony Mobile and I could see Global quarterly reports and it was not good… but it was for more than 1 year ago. I hope they will be better in the future because I like the brand since I was young, is such an icon for me, but I’m proud I was a part of Sony’s journey ;)