PetaPixel

Canon Australia Knocks it Out of the Park With Stunning #WhatDoYouSee Promo

Nothing like starting hump day off with some visual inspiration, and this promo video, released by Canon Australia earlier this week, certainly fits the bill.

Put together as part of the company’s #whatdoyousee campaign, the video is made up entirely of reflections in people’s eyes that answer the campaign question, “What do you see?”

“There are over 7 billion of us on our planet,” says the narrator. “All looking at the world in our own way. But no one sees it like you.” It’s a nice departure from your typical camera company promo, because there is no gear or even mention of photography itself — just a focus on that most fundamental of photographic skills: sight.

Check out the video at the top and let us know what you think in the comments down below.

(via The Digital Picture)