Fujifilm Discontinues Neopan 400 PRESTO 35mm and Fujicolor PRO 400 120 Film


Queue up Queen’s Another One Bites the Dust, because it’s time to mourn the loss of two more analog films. Despite talk that certain segments of the analog market are doing well, specific types of film that are having a hard time selling continue to kick the bucket.

The most recent of these are Fujifilm’s Neopan 400 PRESTO 35mm black-and-white and Fujicolor PRO 400 120 color film.

The news comes to us via PhotoRumors, who found the official announcement on Fujifilm Japan’s website. The translation is a bit difficult to read, but the standard discontinuation announcement format is followed: demand has decreased significantly enough that it doesn’t make fiscal sense to keep producing it.


In keeping with their standard discontinuation procedures, Fuji is also recommending replacements for people fond of these particular films. Instead of the Neopan 400 PRESTO, Fuji suggests you use their Neopan 100 ACROS, while the PRO 400 can be replaced by the PRO 400H.

For now, you’ll still be able to pick up these emulsions for some time to come, as they’ll continue to ship to retailers until mid-2014, but by this time next year we don’t expect you’ll be able to find any outside of eBay.

Sadly, this is starting to seem like a pattern for Fuji, who discontinued its Neopan 400 B&W film and Provia 400X slide film last July. If you have any photos in the archives taken on any of these films, feel free to drop them in the comments in honor of our discontinued friends.

(via Photo Rumors)

Image credits: Fujifilm Neopan 400 PRESTO sample photo by Takayuki Miki (三木貴幸)

  • SSMAJplastic

    Fujifilm stahp!!

  • Julian Callan


  • Mike

    Meh. Nothing to see here, really.

    “Company Discontinues Poorly Selling Product”. Film at 11….

    400H, 160NS, Ektar, Portra 160, Portra 400
    Provia 100F, Velvia 50, Precisa CT 100
    Acros 100, Tri-X, T-Max 100, T-Max 400, BW400CN, XP2 Super, PanF+, FP4, HP5+, Delta 100, Delta 400, Delta 3200

    I can walk into virtually any photo store (real or virtual) and buy any of those films (and the chemicals to develop all of them), in at least 35mm and MF (with some long-standing exceptions), any day of the week.

    This doesn’t take into consideration the wide availability of films from other, smaller manufacturers or expired film, much of which is still absolutely usable, if it’s been stored properly (I just shot a roll of cold-stored Velvia that expired in 2001…no colour shifts whatsoever).

    What’s the problem, again?

  • da

    I almost had a heart attack. Then I read that 400H is still produced. I dodged a bullet there. I settled on the 400H, couldnt get the 400, so well.. If they discountinue the 400H, then… I think I’ll head to a doctor.

  • Mike

    stahp!? Go buy some film then!

  • Broseph of Arimathea

    I didn’t even know there was a 400 non-H.
    Get out of here, non-H.

  • lamazn

    bah with the new fuji xe2 and xt1 film is really dead, go on digital and fuji!

  • NATO

    This is terrible news. I have been shooting a lot of Neopan 400 lately… I have an X Pro1 but find shooting film a lot more fulfilling and pleasurable.

  • Mike

    If film is dead, I sure am getting a lot of life out of it. I haven’t shot a frame of digital in at least a year.

  • Scott McClarin

    I hope Neopan Acros 100 stays in production in 120 and 4×5…the 35mm 400 Presto is a big loss for film Street photo buffs…and in 120 there are too many noob Wedding hacks using Kodak Portra 400 exclusively to upres after high res scanning to print digitally for Fuji 400H in 120 to be viable…just didn’t have similar exposure latitude for analog luddites in low light…but it was still a great film…Fujifilm please Keep the Neopan 100 in 120 and 4×5 and I can live a happy life…I will be buying in bulk and freezer storing sometime latter this year.

  • OldTimeyGuy

    Analog Film?

  • leo tam

    Fuji E6, you’re our only hope, don’t die

  • Gabs

    E6 is next on the chopping block. 2015.