PetaPixel

Apple Celebrates Thirty Years of Macintosh with Tribute Video Shot Entirely on iPhones

On January 24th, 2014, the Macintosh turned 30 years old. Admittedly, 30 is a rough birthday for most humans, but even though the Mac seemed to take it pretty well, Apple still made sure to celebrate in style by creating a tribute video shot entirely on iPhones in just one day.

To be fair, one day didn’t mean they were limited to 24 hours of footage. Apple sent crews all over the world and gathered some 70 hours to work with, which was then edited down into the one minute and twenty seconds embedded above.

Here are a couple of behind the scenes shots:

apple30year1

apple30year2

In all, 15 camera crews toting 100 iPhones were dispatched to five continents, each crew being led by a single director back in LA who was receiving the footage instantly via satellite or cellular connection.

Over the course of the day, we documented dozens of extraordinary stories. Archeologists creating 3D renderings as they uncover the buried secrets of Pompeii. A journalist in Puerto Rico editing video footage on his Mac from the back of a jeep. Kids in Paris making music on an iPad by simply moving their hands through sand.

Filming a full day in so many time zones meant the production actually took 36 hours to complete. But even that wasn’t nearly enough time to capture all the ways the world has changed over the last 30 years.

For more behind the scenes details from this iPhone-only shooting marathon, head over to the film’s webpage by clicking here.

(via Engadget)


 
  • Mark Brown

    Is it just me, or does that look a heck of a lot better than the Nokia Lumia ad shot entirely on Lumias?

  • Xavierdjx

    like Nokia yesterday, they try to make us believe that a mode photographer is using an iphone of course ^^

  • https://twitter.com/adamhowardcross Adam Cross

    looks amazing

  • Chris

    So, definitely avoid fashion shoots with black and white dots with an iPhone. The camera freaks out at 1:05

  • morgannagrom

    Don’t see any freak out. If you’re talking about the moire effect, that’s due to down-sampling by YouTube. Watch it full screen at 1080… it’s rock solid.

  • Kevin Baird

    Can anybody ID the gear used for stabilization and audio?

  • Will

    I’m embarrassed for Nokia.

  • Carl Meyer

    Film directors using iMacs with iMovie are a thing of the past.

  • SeoulFood

    Can’t wait till the full frame iPhone comes out!

  • Jake

    And amazingly, no horizontal video at all!

  • William

    Oh how I would really like to comment on the Youtube video, but Apple likes to live in its criticism-free bubble. Too bad for them, I for one refuse to buy anything from fascists.

    Samsung’s and Microsoft’s videos allow free speech. Suck it, Apple!

  • morgannagrom

    Please tell us, exactly what country does Apple govern? (Turning off YouTube comments ≠ fascism.)

  • Jackson Cheese

    I didn’t know Apple could have you thrown in prison for criticizing their products.

  • SickOfTheTrolls

    They turn off comments because of cretinous trolls like you.
    Idiot.

  • HHH

    Erm… you mean vertical?
    :D

  • Jake

    yup :P