If you were watching The Daily Show with Jon Stewart last night, you might have noticed a friend of ours stopped by. It was an expensive friend known as the Leica M Monochrom, and it earned a surprised and somewhat confused reaction from Jon Stewart.
We’ve embedded the five-minute segment above, but truth be told, the camera only plays a role at the very beginning and end of the video. It’s nice to see a gorgeous piece of photographic gear getting some primetime airtime though, and it seems Jon Stewart reacted to it just like most people would: “wow that’s a beautiful camera” is followed by “wait, it only shoots black and white!?”
Okay, fine, the normal human being would follow THAT up with a third statement: “What do you mean it costs eight grand!?”