Unfortunately, what with major changes at the helm and making sure that we hit 2014 running, we weren’t able to make it to Vegas for CES this year. And I say unfortunately because, not only does it mean we’ll have to wait a minute to get hands on with some of the new releases, but it also meant missing cool demonstrations like the ones you see above.
The video was filmed by Stan Horaczek over at Popular Photography and it shows the demos that Canon is currently running on the showroom floor to tempt CES attendees over to its booth.
In the you get to see how three of the mechanisms found in Canon’s lenses actually work: the quiet STM or stepping motor, the electromagnetic technology they use to control the aperture diaphragm, and the optical stabilization technology built into their lenses.
It’s captivating stuff, and really helps you to understand and appreciate the technology you have working for you when you’re using Canon’s gear.