First Photos of the Special Edition Jony Ive-Designed Leica M Released


We’ve heard a lot about the one-of-a-kind Jonathan Ive-designed Leica M as rumors turned to official word that the camera would be auctioned off at a (RED) auction in November, but until now, we had no clue what the thing actually looked like.

Admittedly, there’s only so much you can alter a Leica M, but now the company has finally released press images of the Ive-designed shooter, and as you might expect, it could be described as “unapologetically simple.”

Jokes aside, the camera basically looks like what you would expect an Apple-Leica hybrid might look like. The aluminum design is to be expected, but apparently it actually took some serious time to get right. According to Leica, the camera you see below is the result of 561 models and nearly 1000 prototype parts made over the course of an 85-day design marathon:










The camera will feature a full-frame CMOS sensor, “high performance processor” and a new Leica APO-Summicron 50mm f/2 ASPH lens. It’s set to go up on the blog at the (RED) auction at Sotheby’s New York on November 23rd, with funds going to The Global Fund to fight AIDS, Tuberculosis and Malaria.

To learn more, head over to the Sotheby’s website or check out the announcement on Leica’s Google+.

(via PopPhoto)

  • Richard

    Minimalism gone a bit too far, sort of like iOS 7 (which I love but it’s just a tad flat for my taste).

  • The_Nexus

    As a Leica user/owner all I can say is THANK GOD it’s “one-of-a-kind”. . .

  • lololalallll

    That’s some nice moire.

  • highfructosecorn

    anyone else think that mesh would get really grimey really fast?

    … but then i guess this is never meant to be used as an actual camera…

  • Cinekpol

    Good for moire tests.

  • Leonardo Abreu

    I like Apple and I say this is FUGLY!!

  • ARN

    ummm … nay

  • Guest

    You guys are crazy – This camera is gorgeous!

  • Wallerus

    Camera looks like one big speaker in the front. I wouldn’t mass produce it.

  • James Donahue

    Would probably look good on a shelf, but for actual shooting it would stick out like a sore thumb. not much good for a serious street photographer.

  • ARN

    I see a mini-me mac in it

  • Anon

    Oh no. Look at that. Trypophobic
    very much!

  • Jake

    I wonder how many Leica & Apple fanboys are going to complain about this before it really sinks in that this is literally just a art/fashion statement with the functionality of a camera. Nobody is expecting it to be mass-produced or even used except for once in a while by whichever rich fashionista buys it.

  • Tim O’Bryan

    I want to touch. I want to see how this feels.

  • DigitizedSociety

    I guess he felt the external flash mount was unnecessary.

  • Furunomoe

    OK someone please bring me the new Pentax K-3, let’s try how good the new “AA filter”!

  • Furunomoe

    Maybe because it’s ugly, not rounded, and too mainstream?

  • Nick

    Reminds me of a Braun shaver

  • Jon B

    This shows the best designs to come out of Apple was because of the influence of Steve Jobs. Now that Jobs is gone Jonathan Ive is showing to be no more influential of a designer than the rest of the masses out there.

  • James Andrews

    Gonna need a D800E to photograph this thing…

  • NiftyPixel

    I think it’s gorgeous. Something I would expect from a world-class designer.

  • Ben

    thanks for reminding me jake, coz i was just about to lose hope from minimalistic design lol. Can’t even feel the buttons with these things. Yes thank God its one of its kind !

  • DigitizedSociety

    I typically really like Ive’s aesthetic, but you know that this feature was cut purely due to its ugliness

  • Ronald

    Jony Ive is overrated.

  • Avatar4pro

    какой уебищный рендер :/

  • Truikos

    Wow. That’s one ugly piece of kit, as most Apple products.

  • Justin Kelly

    Reminds me of the Braun Nizo S800 super 8 camera.

  • Jacob Penderworth

    The whole device looks like a speaker, which is not a good thing.

  • Richard

    Exactly. Maybe it doubles as one.

  • Robert Mark

    Removing any doubt to the question “is Jony Ive a photographer.”

  • Peter

    It looks like a Mac Pro

  • Joe Barnas

    This is both a really nice looking camera, yet a really bad looking one as well.
    I would totally get a normal Leica over this.
    Oh and btw, the wheels at the top seem pretty hard to turn haha.

  • Hank Carter

    Considering that the M series is primarily a manually operated camera, this design may be a big FAIL. It doesn’t appear that you can adjust the countersunk shutter speed dial while looking through the viewfinder. What was he thinking?

    Im a big fan of his work, but my god maybe he should have first learned how to use the camera, before designing it?

  • Photog

    Yve sure does love chamfered boxes

  • smcurran

    There’d be more moire then.

  • Mario Liedtke

    Just ugly and worst usability

  • Zlatko Batistich

    Agreed! Beautiful camera!

  • MS

    It looks like some sort of camera app icon.
    I would buy it, but there is no spot for my soft release! ;)

  • Robert Mark

    No s–t.

  • Yojimbo

    Oh… thought it was the new toy camera from Lomo… never mind.

  • Norshan Nusi

    Have to use fingernail to adjust it…. a proper dial is easier…

    Plus Apple products are always somewhat flat and un-ergonomic. I’ve seen so many times IPad slipped over.

    I don’t want an expensive camera that will slip easily.

  • dannybuoy

    It looks great. I bet it feels lovely to hold but I bet it locks up and has exactly the same bugs my M 240 has. Not that the buyer will ever encounter these bugs as I doubt it’ll ever expose any photons on it CMOS innards.

  • Patrick Cruzan

    Think its unapologetically plastic?

  • Ken Elliott

    I’m a fan of Mr. Ive, and I like his design language. And this is an awesome camera as a conversation piece. But it’s usefulness as a photographic tool are limited. I hated my M8 because it was slippery and easy to drop. This camera is far worse. And the controls can’t be used with your eye at the viewfinder. Clearly this is a camera not designed for the serious photographer, but as a design statement for the fashionably rich. Not that there is anything wrong with that, as long as we don’t confuse it with a serious tool.

    It’s pretty. And pretty useless.

  • James Andrews

    Whoops, silly mistake. I must of still been asleep.

  • solemnservant

    looks EXACTLY like Samsung’s Camera Icon on the galaxy phones, hahaha

  • Jonathan Pearson

    it looks like 1950s design