Hasselnuts is an Adapter that Turns Your iPhone into a Medium Format Digital Back


Back in early August, we told you about Badass Cameras and their plan to create an adapter that could turn your iPhone into an uber-cheap (relatively speaking) digital back for your old Hasselblad film camera. Well, the wait is over. Arriving on Kickstarter a bit later than expected, the Hasselnuts adapter does just that.

Hasselnuts is built to work specifically with the Hasselblad V-System cameras. It looks exactly like any other digital back, only it allows for you to slide in your iPhone and use the accompanying Hasselnuts app to take digital photos using the phone instead of ponying up the dough for a full-fledged digital back.


The goal is to get people to dust off their old Hasselblad V-system cameras and put them to good use again.

“With Hasselnuts, those who were unable to afford the digital backs can utilize their Hasselblad cameras at an affordable cost! Plus, we want to revitalize the old Hasselblad cameras you have in the back of your closet … we know you have them. Now professionals and amateur photographers can enjoy the classic camera together!”


The coolest thing about the Hasselnuts system is that it does its best to keep you feeling like you’re shooting analog. The app syncs with the camera, so you set the aperture on the camera lens, set the exposure through the app and then press the shutter on the camera itself. The app automatically senses the shutter and takes the photo.

Thanks to the special projection screen that the iPhone is actually taking a picture of, the resulting photos even manage to maintain the same depth of field that you would normally get with the medium format camera.


It’s this projection screen that has Hasselnuts designer Daniel Jun Hoshino most excited. very similar to a ground glass, it has similar characteristics to medium format film surface. Because of this, the resulting images don’t just look like iPhone images taken through a Hasselblad lens, they look “grainy and film like.”

Here are some sample shots taken with the Hasselnuts system:








After a few delays, Hasselnuts finally hit Kickstarter a few days ago with a $10,000 goal and some determination. With 42 days left to go, they’ve already raised over $2,500, so we have no doubt this one will get funded and then some.

There’s still time to jump on the early bird special and get your own Hasselnuts adapter for $200 (only 32 of 44 left as of this writing), but that offer won’t last long. After that, the next 44 pledgers will pay $250 for a semi-discounted adapter, and then the Hasselnuts system settles in at a final Kickstarter price of $300.

Keep in mind, all of these are discounted prices — once the Kickstarter is over, it’ll retail for $350.

To find out more or grab your own Hasselnuts adapter, head over to Badass Cameras website or the Hasselnuts Kickstarter page by following the respective links.

  • Zigmars Zilgalvis

    for the love of God, why.

  • Shawn Hoke

    Ugh. This is really bad. I use my Hasselblad almost daily and I’m pretty sure it would run away if I tried to put something this silly on it.

  • Sid Ceaser

    1. The Petzval isn’t in cosumers hands yet. So you don’t know *what* it will be able to do.

    2. Petzval images mediocre? I’ve seen loads of amazing wet plate and tin type photographs made with Petzval lenses.

    But, y’know, keep up the trolling!

  • Sid Ceaser

    This is just so silly. And $350? Good lord.

  • Thomas Casey

    A light meter is cheaper than an iPhone.

  • João Almeida

    Don’t underestimate stupidity… Just when I think things couldn’t more silly someone proves me wrong…

  • Turbohampster

    I think the name is perfect!
    It certainly is Nuts!

  • Johnny M

    I’d buy one of these in a heartbeat if I had a Hassie V system. I wish they’d make one for the Mamiya RB/RZ system. Lately I’ve been shooting Polaroids with my old RB67 then rephotographing them with the iPhone and then running it through Snapseed. I’d rather just slap the iPhone on the back and be done with it. (And by the way, I do have a Hassie H system with digital back so if I want sharp and hi res, I can get that elsewhere.)

  • herzco

    The concept sounded interesting….until I actually SAW the images. Good lord – They look horrible. The best way to get the look of Hasselblad images – is to just use the camera with film (or a digital back for the .005 percent of those who can afford it)

    In any case, these images do NOT give the feeling of medium format – They look like yet another instagram plug-in.

  • herzco

    If it has sucky resolution, ugly film grain AND is inaccurate for gauging exposure, HOW is it useful side by side with film backs? In this case, the best preview might be using your EYES. ;-)

  • aa

    someone should make a list of all this iphone stupidities and then make a sum of how much money woudl someone spend on them

  • Shahiz Almonte

    what the f*ck? lol are you serious? this is horrifying.

  • MattSteeleLA

    Hate all you want… Sure, the pictures are grainy, and the resolution from the lens doesn’t translate at all, and it’s expensive, and the same effect could be had with a free ap, and the images would turn out better…

    You know, now that I’m making a list, this thing seems more and more like a waste of money.

  • Mike Kem

    I sure hope they are making custom backs for this and not butchering film backs that could be put to much better use

  • Gman

    maybe they are recycling all the 220 backs that you can rarely get film for anymore?

  • Mikey

    “Because of this, the resulting images don’t just look like iPhone images taken through a Hasselblad lens…”

    Actually, yeah they do. God damn, people are shtoopid.

  • Sander

    BAN this nonsense from Petapixel.. idiotic idea!

  • Paulie

    Just use the wonderful 6×6 app on your iPhone…like having a digital Rolleiflex in your pocket, it’s the only camera app I like.

  • 7765

    why not buy a smart car to tow a travel trailer…. makes the same amount of sense….

  • Christopher Springmann

    The simple truth is, someone right now is making a killing with this set-up, producing a look, a style, an approach that their client just loves. So hip, so like . . . right NOW!

  • John Minnicks

    Not 4 me.. a 1/4 size postage stamp of sampling.. of a degraded image, if i choose to look @ the sun…. i want the full effect ! . speeking of looking @ the sun…. how is the HOT SPOT on the glass….. have fun.. and please dont stear @ the sun

  • Rayhdl

    So far this has to be the most rubbish idea of the year. Just think, if people go for film, why do they need a digital back?. And, If people go for quality of Hasselblad lenses, Why do they need a cheap iphone lens to catch the image from Hasselblad lenses? What a rubbish.

  • Fred

    A picture of / through ground coffee?

  • Paul

    Hahaaaaa! Good one!

    Instant preview would be handy, but being able to use a proper digital camera to do it would be more useful.

    Plus, its $350 down the drain when they change the design…

  • Paul

    You could look at the exif data and extrapolate the EV from there, but then there are already apps that do this.

  • Thomas Casey

    The picture quality looks like crap.