Crayola Crayons — the tools with which many a toddler has decorated many a refrigerator door — all have interesting real-world names. Some strange colors like ‘Flesh’ have been understandably renamed. But many equally interesting colors have remained staples in the coloring world, and it’s these colors that photographer Daniel Seung Lee and art director Dawn Kim set out to capture in their collaborative series Crayola Theory.
Crayola Theory takes colors like “Brick Red,” “Aquamarine” and “Copper,” and pairs the background color itself with the item the color was named after, as well as its official hex color code. Above we have “Pink Flamingo,” or #FC74FD.
They categorized 8 colors in all: Brick Red, Banana Mania, Denim, Blush, Copper, Eggplant, Lemon Yellow, the aforementioned Pink Flamingo and Aquamarine. Some, like Eggplant, were straightforward. Others, like Aquamarine, required a bit more creativity:
The series reminds us of photographer Paul Octavius’ long-term project trying to match all the Pantone colors to real world objects — a daunting task.
But while Crayola may not have the full Pantone selection covered, the company does boast over 600 colors currently under production, some with names like Wild Blue Yonder and Razzmatazz. Understandably, Kim and Lee decided to stay away from these colors.