Pentax Ricoh to Drop the ‘Pentax’ from Its Name, Will be Just ‘Ricoh’ from Now On


A few days ago, we shared the news that Carl Zeiss was rebranding. In an attempt to present a “more consistent image,” the company decided to officially change (or rather shorten) its name to just ZEISS. It was minor news but it seems the idea has caught on, because earlier today, Pentax Ricoh announced a name change of its own.

Although this one will be less noticeable (it’s not a rebranding, just a name change), Pentax Ricoh has decided to drop the “Pentax” from its name altogether. The company, which has been known as Pentax Ricoh Imaging Company, Ltd since Ricoh bought Pentax back in October of 2011, is now officially just Ricoh Imaging Company, Ltd.


As we said before, this change will be less noticeable than the ZEISS change. While Carl Zeiss is actually going all the way by dropping the Carl and rebranding its merchandise in all caps from now on, Ricoh has no intention of pulling the Pentax brand off the market. In essence, the only thing that will change is the name on the bottom of the camera, not the one on top.

“Both PENTAX and RICOH products will remain in the market to reinforce the company’s commitment to the business,” says president Noboru Akahane. “RICOH IMAGING COMPANY, LTD. remains committed to further strengthening its offerings and presence in the area of consumer camera products and related services.”

(via Reddit)

Image credits: Photograph by Pentax France.

  • Vlad Dusil

    In other news, Canon decides to shorten its brand to “no” while Nikon rebrands to “on”.

  • Renato Murakami

    Isn’t this kind of sad news for a classic brand to kinda die like that?
    I mean, not that it hasn’t been dying for quite a while now… but somehow, my Asahi Pentax Spotmatic SLR (or more exactly, my father’s) is lying kinda sad on top of my shelf right now, along with an original cheap-o Polaroid camera and my first digital camera – an ancient Fujifilm Finepix.
    Kinda weird… isn’t Pentax a stronger brand than Ricoh when it comes to cameras? Don’t really know.

  • Fernando Callo

    Yep, it’s sad. Well, Ricoh and Pentax are great companies and built great cameras. I feel Pentax is more important too but who knows, still very sad news,

  • Jonathan Maniago

    And what exactly do they gain in trying to rub out such a recognizable name? Is it any easier to remember?

  • Matt

    Guess there goes the hope for a new MF digital camera to replace the 645D.

  • Chris Brown

    Hopefully the camera lineup doesn’t change. I’m a fan on my Pentax DSLRs.

  • Steve

    They’ll still make Pentax cameras.
    “Both PENTAX and RICOH products will remain in the market to reinforce the company’s commitment to the business,”

  • Ralph Hightower

    Cue up the Queen song “Another One Bites the Dust”

  • anonymouse

    The brand is alive, they changed just the company name. Sigh, thinking of losing Pentax brand name just now.

  • Mike Sivčević

    Dropping the name Pentax feels like suicide attempt for the Ricoh Imaging Company. When I think of these two names, I always think of Pentax as a very reputable and high quality camera and optical lens manufacturer. When I think of Ricoh, I always think of two things – the printer at work that can’t do anything but keep braking and the super-cheap super-crap Ricoh cameras that you can buy for $199 only at Kmart (here in Australia)

  • Why?

    I wonder how many meetings, reports, and focus groups were involved in this completely pointless decision. Will they save ink on printing business cards and letter heads with one less word? dear Ricoh, please focus more on developing great well priced dslr’s and medium format camera’s like pentax always did, and make some more lenses while you’re at it.

  • Fernando


  • sayithere

    this is only about the pride of it’s company name.

    but the more important thing is that the Pentax brand still remains.

    this is just like Lumix brand that is owned by Panasonic, which in the past, Panasonic itself was just a brand owned by Matsushita.

    well, I just hope that the collaboration with Ricoh will make Pentax better and more appealing in the near future.

  • Graf Almassy

    “In essence, the only thing that will change is the name on the bottom of the camera, not the one on top.”

    Read the article!

    Ricoh is “stronger” (larger) than Pentax. Ricoh is one of the largest member of the printing ang imaging indusrty and Ricoh is also made cameras as well the Pentax.

    But this is irrelevant. The Ricoh and Pentax BRAND names reamining in the current form, the only alteration is the COMPANY name.

  • Courtney Navey

    seriously PETAPIXEL this girl has already spammed like 5 posts today.