Pentax’s Brand-New Film Camera Will Launch This Summer
Pentax's Film Camera Project, which was first announced in December 2022, is moving on to the next stage of its development and is scheduled to launch in summer 2024.
Pentax's Film Camera Project, which was first announced in December 2022, is moving on to the next stage of its development and is scheduled to launch in summer 2024.
Last December, Pentax announced that it was developing a new film camera in response to the resurgent popularity of the medium. In its most recent update, the company has revealed more about what that camera will look like, including the fact it will have a fixed lens.
Pentax is considering making a brand-new hand-winding manual film camera as part of its endeavors to develop a new analog camera that appeals to young film enthusiasts.
Ricoh has announced it's launching a new Pentax film camera project after a surge in interest in analog photography.
Ricoh is set to evaluate its many business segments and determine which it will withdraw from or attempt to sell as it aims to increase its return on investment in the 2023 fiscal year.
Ricoh has announced a new HD Pentax-D FA Macro 100mm f/2.8ED AW lens for its Pentax DSLR cameras, the first all-weather (AW) dustproof, weather-resistant macro lens in its lineup.
Last spring, Ricoh launched a crowdfunding campaign in Japan for a Jet Black special edition K-3 Mark III. While originally only available in Japan, "limited quantities" of the camera can now be purchased in the United States.
Ricoh Japan has published more details on its plans to adjust its Pentax camera business structure. The company says that its main goals are to add additional contact points with customers and strengthen direct communication with them.
Ricoh seemingly made the significant announcement that it would cease the mass production of digital cameras (which includes the Pentax brand), shifting instead to a direct-to-market model. For now, it only affects its business in Japan, although the ramifications could affect its business more widely. What does this mean for Ricoh (and Pentax) and their future?
Ricoh's President and CEO Noboru Akahane has announced that the Pentax and GR camera brands will undergo a dramatic restructuring of the business.
Ricoh has announced a new wide-angle zoom lens that is classified under its "Star" series optics: the HD Pentax-DA 16-50mm f/2.8ED PLM AW lens. Ricoh says it promises the highest imaging performance available and is designed for use on K-mount DSLRs.
We've said it before and we'll say it again, October is looking to be a big month for camera announcements. And of course, along with announcements come leaks. Case in point: the upcoming Pentax K-3 isn't supposed to be announced for another 24 hours or so, but someone at Ricoh accidentally let the webpage go live briefly.
Early last month, just days after Carl Zeiss rebranded itself simply as "ZEISS," Pentax Ricoh announced that it would be dropping the Pentax from its name, reverting the "Pentax" name to brand status. Now that people have had a month to let that news sink in, Ricoh is making the first major post-name-change alterations by rebranding the Pentax websites and social network accounts.
A few days ago, we shared the news that Carl Zeiss was rebranding. In an attempt to present a "more consistent image," the company decided to officially change (or rather shorten) its name to just ZEISS. It was minor news but it seems the idea has caught on, because earlier today, Pentax Ricoh announced a name change of its own.
Back in July, we reported that Hoya had agreed to sell the Pentax camera business to Ricoh …