rebranding

Ricoh Branding Takes Over Pentax Sites in Wake of Recent Name Change

Early last month, just days after Carl Zeiss rebranded itself simply as "ZEISS," Pentax Ricoh announced that it would be dropping the Pentax from its name, reverting the "Pentax" name to brand status. Now that people have had a month to let that news sink in, Ricoh is making the first major post-name-change alterations by rebranding the Pentax websites and social network accounts.