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Photos of Giant Billboard People Looming Over Pedestrians in New York City

Coming Soon

When Israeli photographer Natan Dvir visited New York City in 2008, he was taken aback by the massive advertising billboards dominating commercial hubs and the fact that giant models on them loomed over the pedestrians walking by. Dvir began documenting these billboards and the juxtaposition of huge fake humans and tiny real humans through his project titled “Coming Soon.”

Dvir says that the branding in New York City has become so ubiquitous that the monumental ads and giant people are virtually unnoticed by passersby. They “dominate the space” and turn pedestrians into “passive spectators,” he says.

The images are all photographs within photographs, and reality is mixed with scenes of luxury and “perfection”: tropical islands, men and women wearing fancy clothes, and giant logos dominating the space.

In his artist statement for the series, Dvir writes,

The effectiveness of outdoor billboards is juxtaposed with their impermanence; most are replaced after several weeks. The ephemeral nature, massive size and saturated colors of the ads create a fluid cinematic experience for the observer. People inhabiting the space underneath are pulled, unaware, into a staged set, the reality of the street merging with the commercial fantasy of the advertisements. Coming Soon is an exploration of our visual relationship with the branded city centers and the commercial environment we live in.

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You can find the 27 photographs in the series so far over on Dvir’s website. The images are also on display at the Anastasia Photo gallery in New York through May 19th, 2013.

Coming Soon by Natan Dvir (via PDN POTD)


Image credits: Photographs by Natan Dvir and used with permission


 
  • http://www.facebook.com/igor.kennn Igor Ken

    Amazing

  • antonomy

    95% of the image is realistically someone else’s work….

  • Sponegob Nopants

    I saw this show at Anastasia. That gallary is fantastic. Their only problem is that they don’t represent me.

    And my only problem is that I’ll never be good enough for them to represent.

    Seriously. If you are in NY you have to go to that gallary. They don’t just have the one photographer on display but keep large portfolios of their other photographers on a large table in the middle of the gallary and you can look thru them to your hearts content.

    They represent George Steinmetz. Frikkng GEORGE STEINMETZ!!! The fellow who takes amazing airial shots of africa from a moterized paraglider. you can go look at his amazing images whenever you like. I even touched his magic flying chair (well ok not touched but I did take a 3d photo of it).

  • Spongebob Nopants

    Technically true but I think they can be thought of as pastiche or repurposing or whatever that pretentious art world term is that’s escaping me.

    They aren’t xeroxing of an image but images of images within environments. Within contexts economic, social and psychological contexts that are not a part of the images in these images.

    Also if such a relationship between viewer and art was intended by the advertiser, these images subvert that relationship (to a varying degree of success).

    Its kinda funny that it’s of hugely unmissable things that are completely overlooked by the people who’s attention they are supposed to attract.
    I saw the pictures and my impression wasn’t that the photos of the ads looked good. My focus was on the “real” people in the pictures and what the meanings might be. They are a lot larger than shown here so the people feel more prominant than they do in these jpegs.

  • Matt

    Some of these are really cool!