PetaPixel

Survey: Majority of Non-Pro DSLR Users Use Their Cameras as Point-and-Shoots

 

Sony is continuing its campaign against the mindless use of DSLRs. After releasing a series of viral videos poking fun at inept DSLR users, Sony is now turning to facts and hard evidence (in addition to humor). The company recently did a survey of 1012 non-professional DSLR users, and the results are pretty interesting.

The company found that roughly 2/3 of casual DSLR users never (or rarely) take their camera out of full-auto mode. 72% purchased their camera simply for fun and for family snapshots, and 65% of those aged 18-29 considered their glorified point-and-shoots DSLRs a status symbol. 1/5 of the people in that age group used their DSLR purely for low-res photos for social media and blogs.

1/3 of the people admitted to not knowing how to use their fancy camera, and 3/4 of them believed that some formal/professional education was required to go beyond full-auto mode.

There was no way that Sony was going to leave these hard facts unmocked. The company brought professional photographer Gary Heery onto the streets of Australia to speak with DSLR owners in person. The viral advertisement above is what resulted.

(via ITWire)

 
 
«
»
 
← Older Comments
  • Joel Bloggs

    I’m sure that’s what the buggy whip makers also feared

  • BarkingGhost

    Its like criticizing the horse for eating the oats we’ve fed it.

  • ProtoWhalePig

    If they are satisfied, then the money is not wasted. You cannot determine that; only they can.

  • ProtoWhalePig

    I have one. It’s called Pentax 6×7. It’s an SLR with manual everything, and the sensor is interchangeable.

  • http://www.facebook.com/alexalvarado1871 Alex Alvarado

    finally! One thing I hate more that lazy entitled people and criminals is a lay person running around with a DSLR. It discredits me as an extreme hobbist and my pro and semi-pro friends.

  • R.A.M. It

    I used to own a wet film SLR when I was younger sold it on ebay, I have a compact now and smart phone with a good camera, the compact is sat gathering dust, and I know what D/SLR stands for and what f and P is and the physics behind those photons. Just can’t or don’t have the time or don’t wish to lug a huge DSLR (even though I would love one for special occasions) on hols etc. And before I do get a DSLR, with my knowledge, I would still like to do a course on how to use them properly just to freshen up my rusty brain and get the insider info on how to use them properly. In the mean time just lugging my smart phone becasue it seems I have to lol.

← Older Comments