Usain Bolt Nikon D4 Ends Up Selling for Just $7,300 in New Auction

The Nikon D4 that Usain Bolt used at the London Olympics has been auctioned off for charity. The final price? Just $7,300.

The camera made international headlines earlier this year and was signed by Bolt himself, so many people expected it to fetch a good deal of money at auction. Furthermore, it was also for a good cause: the proceeds of the sale was to go to cancer research and educational charities.

Things seemed to be going well at first, with bids filing in and the auction being widely publicized in the worldwide media. However, everything came to an abrupt halt last Friday when eBay unexpectedly pulled the auction for violating its policies regarding charity auctions (apparently you need to include a great deal of detail and be completely transparent if you’re saying you’ll give the proceeds to charity). The price was at a whopping $11,600 at the time, with a number of days to go.

Newspaper sports photographer Jimmy Wixtröm — the man whose camera Bolt used — quickly put up a new auction, but it was too late; he had already lost all the benefits of publicity that the previous one enjoyed. That’s why the new auction ended up selling the camera for just $1,300 more than the price of a new Nikon D4.

Based on how much people were willing to pay for the camera — as indicated by the original auction’s bidding — it seems like the winner landed a terrific deal. At the very least, he or she got a one-of-a-kind piece of sporting and photographic history.

  • joshc

    Did he include the lens? If so, he couldn’t have even made a profit.

  • RB

    meh. ebay lost on this one. sluts.

  • Phloiterer

    Perhaps you didn’t comprehend ‘proceeds to charity’. He’s taking the loss either way.

  • BS

    New auction had no connections to any charity donations

  • Guest

    Generally “proceeds to charity” means after costs, which would normally include the value of the camera. So the seller will keep appx $6k to cover his own costs for the body, and then donate the additional $1.3k to charity.

  • fuzzywuzzy

    eBay could have easily requested that the auction details be modified to adhere to their policies, but they decided to pull it instead and killed the momentum. What a bunch of jagoffs.

  • Mansgame

    not really. That camera was used in the Olympics which means it was probably beaten up with many thousands of actuations, rained on, hauled around, etc so its worth is nowhere near full selling price and probably a few thousand dollars less. The photographer also made the cost of camera in his earnings from the camera. On top of that, if this was really a charity (which it doesn’t sound like it to me), he’d get a nice tax writeoff too probably worth more than what he could have sold the camera for.

  • School Ball Photographer

    Surpose to be a photographic milestone in history… more of a anti-climax.

  • School Ball Photographer

    On the bright side… the photographer got 10x the value in publicity.


    one of best fav cameras.