Photos of Famous Cartoon Characters in Minimalist LEGO Form

German ad agency Jung von Matt created this brilliant series of photographs for a LEGO advertising campaign titled “Imagine”. The images show famous characters from children’s television shows in simplified LEGO form. Can you figure out each of the shows?

Here are the answers (top to bottom): The Simpsons, Bert and Ernie from Sesame Street, South Park, Donald Duck, and Ninja Turtles.

(via Ads of the World via Laughing Squid)

  • MikeAlgar42

    Bert and Ernie
    South Park (Stan Kyle Kenny and Cartman)

  • ChristianRudman

     Left out Donald, not to mention all of the answers are just above your post.

    Great little ad series idea though, and beautifully executed.

  • Zak Henry

    Incredible how accurately we associate colour. I managed them all, though Donald Duck took me a few more seconds than the others :)

  • Mquemada

    Uhh since when was there a yellow turtle?  I thought it was Red, Orange, Purple, and Blue?

  • Jjjustinnn
  • Dennisdolby


  • Jesse

    Michelangelo was yellow.

  • Kyle

    Since when is South Park a children cartoon?

  • Jesse Kline

    He was Red in the Comics, Orange in TV series, and Yellow in the arcade games.

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  • 6and7

     Since when is an ad campaign for $100+ toys aimed at kids…?

  • beatser

    Weeden have had a great deal of computer just lately. May that will similar baseball caps var

  • Manollis

    That is really fascinating

  • Mquemada

     Uhh no he wasn’t he was orange.

  • Guest

    Just a note. This was actually done in cgi unfortunately. If you look at the adsoftheworld info there is no photographer listed only cgi artist. 

  • thesnappysneezer

     Raphael was Red. And Michelangelo was orange in the arcade game, I know for certain.

  • Andrew Bowness

    It does stretch the notion of a children’s cartoon, but there’s no denying that it’s a cartoon which has very recognisable characters which I assume was probably what they were going for more than whether it would appearl to kids.

  • someone who really cares

    maybe your colorblind

  • smolenski

    pretty cool but for advertising I don’t think most consumets get the extremely minimslist thing

  • smolenski

    pretty cool but for advertising I don’t think most consumets get the extremely minimslist thing

  • Sully

    In the original comic, they all wore red.