If you enjoyed the beautiful 360-degree helicopter ride video we shared earlier today, then Condition One is an iPad app for you. It uses immersive video as a way to pull viewers into news stories — viewers control the camera by simply moving their iPad around!
The Condition ONE app gives users the ability to look in any direction while viewing footage. By pivoting and tilting the iPad, one literally manipulates the corresponding field of view. The highly sensitive motion controls produce the illusion of looking through a window into another reality, giving a visceral sense of ‘being there’.
Condition ONE will offer highly engaging storytelling with a focus on visual content conducive to being experienced firsthand.
It’s available as a free app through the iTunes store (with an Android version coming next year), so what are you waiting for?
Thanks for the tip, Nelson!