PetaPixel

How Instagram’s Filters Came About

How Instagrams Filters Came About kevin mini

The Fader has published an interview with Instagram founder Kevin Systrom that reveals how Systrom first got into photography, and how the service’s now-ubiquitous filters came about:

[...] my teacher handed me this plastic Holga camera and said, “You’re going to use this and learn to deal with imperfection.” I remember developing the first roll and the feeling I got from the vignetting and the light leaks that came from the blurry plastic lens. That transformed the way I looked at photography—from trying to replicate reality into taking a scene and creating some kind of interpretation of its mood.

Instagram started as a mobile check-in app, but after creating his first filter (XProII), Systrom realized they could do more with the concept. He then began creating new looks and spending a couple hours at a time trying to mimic the look of different photos.

Oversaturated: Is Instagram’s Popularity Changing Photography? (via A Photo Editor)


Image credit: 2011.02.10 Instagram CEO Kevin Systrom by Gerard’s World


 
 
  • Kelli

    Cue the parade of “Instagram is for lame faux-photographer wannabe hipster” comments!

    Personally, I think Instagram is a lot of fun, and that’s all that matters to me.

  • Anonymous

    Instagram is for lame faux-photographer wannabe hipsters.

    Follow me on Instagram, user name clancycoop. Kidding.

    ;)

  • http://pretenseofknowledge.com/ speedmaster

    Great link, thanks!

  • http://allanwhite.tumblr.com Allan White

    Well played!

    The only photography trend I really abhor is overuse of HDR techniques. Those just look awful. We’ll look back on that in 10 years like we look at heavy star/tint/grad filters from the ’70s.

  • edFox

    10 years? haha.. try like 10 months!