PetaPixel

Pioneer to Enter Digital Camera Industry

Japanese electronics giant Pioneer is dipping its toes in the digital camera industry. It has partnered with camera maker Asia Optical to make Pioneer branded cameras in Brazil to sell in the Chinese market. The company aims to have sales of half a million units by 2015. Up to this point, the company had focused on things like car audio systems, television, and DVD players. It’ll be interesting to see if Pioneer can find a foothold and steal some market share from the big players.

(via DC Watch via 1001 Noisy Cameras)


 
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  • Anonymous

    Yep. Saw these. Best Buy gives them away with the purchase of qualifying SD Cards.

  • Anonymous

    A Japanese brand has cameras made in Brazil to sell in China?  That’s a new one for me.

  • Anonymous

    A Japanese brand has cameras made in Brazil to sell in China?  That’s a new one for me.

  • http://www.facebook.com/people/Jim-Marsh/674033156 Jim Marsh

    Now, I would have thought the other way round would have worked a little better.

  • http://www.facebook.com/people/Jim-Marsh/674033156 Jim Marsh

    Now, I would have thought the other way round would have worked a little better.