Lytro Camera Used in a Fashion Shoot

After reading about the revolutionary “shoot first, focus later” Lytro camera that’s currently in development, Canadian fashion model Coco Rocha reached out to the company to ask if they could work with a prototype. The next week, Lytro sent photographer Eric Cheng with one of the prototype cameras to do a fashion shoot with Rocha. In addition to the photos from the shoot, Rocha also released a behind-the-scenes video. While the video mainly shows Rocha posing, we get a few very brief glimpses of Chen holding a blurred out camera. The camera is entirely obscured, but we do see that it’s relatively small (roughly the size of a P&S), and that you compose shots with a screen on the back.

LYTRO – Behind The Scenes (via Fstoppers)

  • Ondkuc

    It’s like UFO :D no one ever seen it and all available pictures are blurry :D:D

  • Anonymous

    I wonder what the benefit is for model photography, apart from fixing up occasional focus errors.  Errors that could be alleviated by using an adjacent shot instead.  It’s an interesting idea, but to make changes, wouldn’t you have to use Lytro’s software and not whatever you otherwise would use?  Assuming they have let anyone use their software.

  • Aaron Logan

    The Lytro photographer is Eric Cheng (, not Eric Chen.

  • Michael Zhang

    Thanks for pointing out the mistake aaron. Fixed

  • Lantos István

    Maybe I’m wrong and the Lytro is really a revolutionary camera. I noticed something, which is very interesting. If someone know what those two line in the xmp data really are, please tell us:

  • Eric Cheng

    I knew someone would post this screen grab. :)

  • Lantos István

    I’m wrong, “CameraProfileDigest: D6AF5AEA62557FCE88BC099788BBD3CC” XMP line is showed up in another camera’s metadata, too.

  • guest

    Apart from the revolutionary, innovative side of this system, who’s interested, during a fashion shooting, in having the possibility of seeing the background and having the model blurred?

  • guest

    Not to be a party pooper, but… is this the real? There seems to only be two distinctive depth-of-field planes (at least from what I can make out), which could’ve easily been done via photoshop. 

  • Also a guest

    Well, imagine taking an incredible photograph of a ravishing model, only later to discover that you placed the focus on her pointy nose or some critical centimeters behind her entrancing eyes. No biggie, you’ll say, slightly blurring the entire image for no one to notice. I see this from time to time at the print shop where I work.