Polaroid Returns to Instant Film Game Looking Like Fujifilm

Instant film is trying to make a comeback, and Polaroid wants in. Two years after calling it quits on instant film, the company has just announced the Polaroid 300 camera, which uses real self-developing film rather than the printer-in-the-camera thing they’ve been trying lately.

Polaroid’s Creative Director Lady Gaga supposedly helped with the design of this “next generation” Polaroid camera. However, we couldn’t help but notice the camera’s striking resemblance to the Fujifilm Instax Mini 7… How similar are the two cameras? Judge for yourself:

So basically, it looks like the new Polaroid 300 is simply the Fujifilm Instax Mini 7 rebranded. What’s interesting is that you can purchase the Instax Mini 7 for $69 on Amazon, while the new Polaroid camera costs $90. Film is roughly the same price for both cameras, at around $1 an exposure.

Now we know: the Polaroid brand name is worth $21 more than Fujifilm’s on an instant camera.

  • Pingback: Polaroid y Fuji vuelven a las andadas con las instantáneas | Actualidad Foto

  • rangefinder gordon

    Polaroid had sold this model before as the Polaroid Mio. Either way it is pretty cool that polaroid is back on shelves. I think the mio was a nicer color.

  • CoolCharlie

    This rather looks like the Fujifilm Instax Mini 7 then the Polaroid MIO.

  • Zephyr The Polaroid 300 Instant Camera uses the company's proprietary self-developing film, has an automatic flash and features four scene settings to add variety and fun to snaps (no surprise considering Lady Gaga has recently been appointed creative director for the brand).

  • Pingback: Link Roundup 05-15-2010

  • Pingback: Film Links: May Edition

  • Harold

    Actually, Polaroid use this same format of film YEARS ago in the Polaroid Captiva; which was actually a nicer camera.