PetaPixel

Kodak Announces Aromatography

Kodak has just announced a breakthrough technology called Aromatography, which combines the sense of smell with the visual experience of photography. Recent breakthroughs in Neuro-Optic-Nasal-Sense Imaging (often referred to as NONSense) have enabled the technology, which is also being researched by other camera corporations.

Contrary to what you might expect, the technology relies on creating an illusion rather than creating physical smells, as explained in the announcement:

Proprietary imaging algorithms create an array of pixels, undetected by the conscious mind, that trigger reactions in the synapses along optic neural processing pathways within the brain to create, the olfactory equivalent of a optical illusion. The nose does not actually detect anything, but the mind experiences the aromas as if they were real. Interestingly, our tests have found that humans have an innate need to ‘sniff’ when experiencing Aromatized images even when fully aware that nothing is actually there for their nose to detect.

To learn more about this amazing breakthrough in camera technology, check out this video interview with the inventor of Aromatography:

If you’re interested in trying out Aromatography, the official announcement has quite a few demonstration images with the technology enabled. Head on over to try it out!

(via NikonRumors)


 
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  • briana9

    april fools baha

  • http://twitter.com/daveba David Bain

    This has the aroma of an April Fools Joke haha. Would be slightly awesome if not impossible :D.

  • http://fabriceallard.tumblr.com/ Cafard_Naum

    Ah Ah… the name of the scientist !!
    Dr Harold Museau… “museau” is the french word for “snout”.

  • http://www.petapixel.com Michael Zhang

    Ah, didn't know that. Thanks for enlightening us :-)

  • http://twitter.com/RogerKay RogerKay

    There really was a company that sold Smelevision products.