Sony has teased the launch of a new camera set to be announced on January 26 at 7 AM Pacific Time. No details other than the timing of the announcement have been revealed, but rumors claim it to be a new a9 series camera.
Admittedly, the a7 and a7R have sort of stolen the show when it comes to camera announcements today, but those two weren't the only shooters Sony debuted. The company is also adding another camera to high-end RX Cybershot lineup. Jointing the full-frame RX1 and the popular RX100MII is the RX10: a high-performance superzoom.
After all of the anticipation, rumors and leaks we sincerely hope the announcement still has you excited, because Sony has finally made the long-awaited a7 and a7R official. That's right, the cameras once known only as the "NEX Full-Frame" have finally arrived, with full specs, press photos and a lens and accessory lineup to prove it.
Somewhere in-between the point-and-shoot and ILC categories falls the superzoom, and it doesn't get much love. Often nearly as bulky as an entry-level DSLR, superzooms present a mix of features that only endear them to certain consumers. Sony's newly announced Cyber-shot aims to expand that market by shrinking down the traditional superzoom to tiny proportions.