smallbusiness

Real Estate Photography: A Complete Guide

I have been shooting real estate now for over a decade, and as dry and uninteresting as shooting homes may sound, I have found this a very rewarding niche in the photography world. Sure, there are dull, boring, or repetitive days, but then there are some you walk into a home and you just thank your lucky stars the Realtor called you on this one.

How Yelp Scams Photographers (and Other Business Owners)

If you’re a local business owner, you know that your number-one priority, day-in and day-out, is marketing your services and finding new customers. And in this digital age, the available options for marketing are surprisingly limited.

Photographer Shares Her Struggle to Access Coronavirus Relief Funds

In the US, small businesses have been struggling to access the COVID relief funds set aside for them in the original coronavirus stimulus package. And while additional funding is on the way, one Alabama photographer says that "hope is dwindling" she'll receive anything at all.

Personal Branding Photography: What It is and How to Get Into It

If you haven’t heard of personal branding photography, you’re not the only one. It’s a small but growing sub-genre of commercial photography that has been gaining popularity among female entrepreneurs and small-business owners.

Yelp Advertising Failed Me as a Small Business Photographer

My name is Jessica Rosa, and I've been a professional photographer for more than 20 years. I feel cheated by Yelp's advertising services, and I want to help other photographers not make the same mistake I did. This is about my experience in purchasing Yelp "full-service" advertising, and you need to know this before you enter a contract with them.